Verisk · 2 days ago
Director, Experiential Marketing Operations
Jersey City, NJ
Full-time
Hybrid
Senior Level, Lead/Staff
10+ years expVerisk is a leading data analytics and technology partner to the global insurance industry. The Director, Experiential Marketing Operations is a strategic leader responsible for overseeing the operational foundation of the experiential marketing function, ensuring efficient execution of global events and experiences while driving process excellence and technology adoption.
AnalyticsFinancial ServicesHealth CareInformation ServicesInsurancePublic RelationsRisk Management
Responsibilities
Lead a high-performing operations team responsible for event logistics, project management, and financial governance
Mentor and develop team members, fostering a culture of accountability, collaboration, and continuous improvement
Oversee administration and optimization of event and project management platforms (Workfront, Cvent, Exhibit Force)
Establish governance for RFPs, contracts, and compliance processes in partnership with Legal, Procurement, and Finance
Drive development and maintenance of an annual experiential marketing calendar aligned with business priorities
Facilitate cross-functional planning sessions with integrated marketing, shared services, and business unit stakeholders
Serve as a trusted advisor to senior leadership on operational strategy, risk mitigation, and resource planning
Lead budget planning, tracking, and reconciliation for experiential marketing programs
Manage vendor relationships and negotiate contracts for event services, technology, and logistics
Monitor ROI and operational KPIs to inform strategic decisions
Champion the use of technology platforms for project management, event registration, and analytics
Develop dashboards and reporting tools to track performance, resource utilization, and business impact
Leverage data-driven insights to optimize processes and improve event outcomes
Define and enforce best practices for experiential marketing operations, including budgeting, vendor management, and risk mitigation
Develop standardized templates, SOPs, and workflows for intake, timelines, and reporting
Drive continuous improvement initiatives to enhance efficiency and stakeholder satisfaction
Provide regular updates to senior leadership on project status, risks, and opportunities for improvement
Deliver enterprise-wide global events calendar and reporting on experiential marketing KPIs
Qualification
Required
Bachelor's degree required in events, marketing, communications, business, or related field, or demonstrated equivalent in work experience
10+ years in experiential marketing operations, project management, or event logistics for global organizations
Proven success leading operational teams and managing complex, cross-functional projects
Expertise in project management tools (e.g., Workfront, Asana, Smartsheet) and event platforms (Cvent)
Strong financial acumen and vendor negotiation skills
Exceptional leadership, communication, and stakeholder management skills
Data-driven mindset with experience in analytics and ROI reporting
Strong organizational and time management skills with keen attention to detail
Skilled at leading centralized and decentralized teams, developing talent and mentoring direct reports
Strategic thinker with a passion for operational excellence
High EQ, collaborative, and adaptable in a fast-paced environment
Curious, adaptable, and always looking for ways to improve
Innovative, resourceful, and committed to continuous improvement
Ability to travel (up to 20%), and work overtime and irregular hours as needed to support business needs
Innovative and creative thinker: pioneer who embraces bold ideas
Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
“Let's go” attitude: optimist, contagious enthusiast, sees the upside
Accountability matters: drives for results as coach and team player; bias to outcomes
Exhibits aptitude: always learning and growing; constantly attempts new experiences
Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
Grit: passionate, self-directed and motivated; demonstrates endurance
Benefits
Health Insurance
A Retirement Plan
Disability benefits
A Paid Time Off program
Company
Verisk
Verisk Analytics is a data analytics and risk assessment firm for the insurance sector.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$2.4B2025-08-07Post Ipo Debt· $1.5B
2024-05-21Post Ipo Debt· $400M
2023-03-03Post Ipo Debt· $500M
Leadership Team
Lee Shavel
President and Chief Executive Officer
Eli Schwarz
Chief Strategy Officer @ Verisk Marketing Solutions
Recent News
Beinsure - Insurance, Reinsurance, InsurTech Insights
2026-01-14
Beinsure - Insurance, Reinsurance, InsurTech Insights
2026-01-14
2026-01-09
Company data provided by crunchbase