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Beacon Management · 2 days ago

Vice President, Hotel F&B Marketing

NYC Office - NYC, New York, NY, US

Full-time

Onsite

Director/Executive

$185K/yr - $245K/yr

7+ years exp

Lightstone is a company managing a diverse portfolio of restaurants and nightlife venues. The Vice President of F&B Marketing is responsible for leading marketing operations across this portfolio, driving guest engagement, revenue growth, and brand visibility through comprehensive marketing strategies and team management.

Property DevelopmentProperty ManagementReal Estate

Responsibilities

Lead and manage a team of Marketing Managers and Coordinators responsible for the daily marketing execution of 35+ venues within the F&B portfolio

Develop comprehensive marketing strategies and KPIs tailored to each venue’s unique identity and business objectives and ensure timely execution including evaluating success metrics

Oversee both internal and external counterparties including PR, social media, digital marketing, and graphic design to drive results and meet deliverables

Develop high-profile programming / activations and innovative marketing strategies to drive visibility and traffic to the venues based on both target demographics and need periods, overseeing all facets of marketing implementation across PR, social media, partnerships, digital marketing, and in-person experience

Partner with operations, culinary, and beverage teams to develop strategy and initiatives that drive traffic and increase check averages, and to support new openings or relaunches

Collaborate with hotel operations and marketing teams to develop mutually beneficial initiatives as well as cross-marketing opportunities

Identify strategic partners including brands, influencers, media and community organizations, to target new audiences, increase engagement, and grow audience size as well as to partner on large-scale initiatives and events

Work collaboratively with digital advertising teams and agencies to assess performance of digital spend by venue to optimize content and reach target audiences, maximizing ROI of ad spend on a daily / weekly basis. This position will need to drive the bus and serve as the connective tissue between ownership, operations and the digital marketing teams

Oversee the creation and production of all marketing materials and collateral, ensuring brand consistency and timely delivery

Manage and approve social media calendars across all venues, ensuring alignment with brand voice, seasonal initiatives, and promotional goals

Define and monitor content strategy to ensure that the content aligns with our key audiences and business strategies

Own and enforce all marketing timelines and deadlines, ensuring campaigns and activations are executed on schedule

Serve as the primary liaison between venue leadership, operations, and the corporate marketing team

Analyze performance metrics and guest insights to optimize marketing efforts and inform future planning

Support PR, influencer, and VIP marketing efforts in collaboration with internal teams and agencies. Monitor press for missed opportunities or new targets

Develop e-mail marketing campaigns and evaluate success to refine future outreach

Explore third-party platforms for potential partnerships to target both a la carte and event business

Evaluate cultural events across the city for potential activations or partnerships. Assist and/ or complete additional tasks as assigned

Qualification

Marketing strategy developmentDigital marketingTeam leadershipBudget managementSocial media proficiencyCommunication skillsProblem-solving skillsTime management

Required

Bachelor's Degree with an emphasis in hospitality and/or equivalent combination of education and experience in a related field

Minimum of seven years of restaurant/hospitality-based venue marketing management experience with proven record of financial and creative marketing programming success

Proficient in Windows MS Office, WordPress, Facebook Business Manager, Google, and all social media platforms including but not limited to Facebook, Instagram, Twitter, Tiktok, Google My Business, YouTube, LinkedIn, and Pinterest

Proficient with budget creation and implementation

Must have strong problem-solving skills

Excellent written and verbal communication skills required

Ability to work under pressure and meet deadlines

Must have good positive energy throughout the day

Must be able to read the computer monitors and print legibly

Must be able to sit and/or stand for extended periods of time

Must be able to move quickly through work and set the pace in the office

Must be able to push and lift up to 25 lbs

5-25% Local Travel (United States)

Work in an environment that is subject to varying levels of noise, crowds, and smoke, the severity of which depends upon the guest volume

May work extended hours irregular shifts, evening and/or weekend shifts, and holiday work may be required

Maintain a professional, neat, and well-groomed appearance adhering to Company standards

Must be effective as part of a team; ability to interact with internal and external customers, managers, and co-workers in a professional, courteous manner

Ability to maintain a high level of confidentiality

Ability to handle a fast-paced, busy, and somewhat stressful environment