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Virtuous · 1 day ago

Customer Marketing Manager

United States

Full-time

Remote

Mid Level

3+ years exp

Virtuous is on a mission to inspire global generosity by helping nonprofits build better relationships with their donors. As the Customer Marketing Manager, you’ll play a pivotal role in turning current customers into advocates and expansion engines by crafting compelling communications and campaigns that deepen engagement and drive expansion.

AnalyticsCharityCRMSaaSSoftware

Growth Opportunities

Responsibilities

Own customer expansion marketing — build and manage programs designed to drive upsell and cross-sell across Virtuous products (Raise, CRM, Momentum, BI, Analytics, Insights, etc.)

Partner closely with CX, Marketing, and Sales to identify expansion signals and create tailored nurture journeys that convert

Develop and manage customer lifecycle campaigns tied to renewal and expansion opportunities, surfacing the right value messaging at the right time

Build ROI and use-case content that enable CSMs to accelerate expansion

Collaborate with RevOps and CX to measure and optimize marketing-sourced and influenced NRR

Partner with Marketing to launch and usage-based upsell campaigns

Manage customer gifting (Sendoso), incentives, and engagement touchpoints that drive retention and upsell readiness

Turn happy customers into active advocates—champions, reference calls, speakers, testimonial providers, and content contributors

Develop customer-facing communication programs (email newsletters, product updates, webinars) that reinforce ROI and product adoption

Partner with Field Marketing and CX to plan and execute customer dinners that drive expansion conversations

Drive our customer reference program that rewards advocacy while feeding expansion opportunities

Qualification

Customer marketing experienceCampaign managementAnalytical mindsetSaaS experienceCross-functional collaborationHigh-energy approachNonprofit experienceCommunicationAttention to detail

Required

3+ years of experience in customer marketing roles within a SaaS or B2B environment

Demonstrated ability to build and scale customer-advocacy or community programs

Experience running campaigns (email, webinar, events) and managing gifting/recognition programs

Ability to partner effectively across functions (CX, Marketing, Field Marketing, Sales, Ops, Product Marketing)

Strong analytical mindset: comfortable with metrics, reporting and driving insight from data

Familiarity with NRR/expansion motions (upsell, cross-sell) in a subscription business

Excellent communication skills, attention to detail, and a high-energy approach

Preferred

Preferably experience with nonprofit or mission-driven organizations (helps with understanding Virtuous' customer base)

Benefits

Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.)

401(k) retirement plan with company matching- 50% match up to 6% of compensation after 90 days

Unlimited PTO

Supportive time off including paid volunteer days and company holidays

Employer-contributed healthcare benefits, encompassing medical, dental, and vision coverage, with plans available for dependents and choices for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA)

12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well)

We pride ourselves on Community and host exciting company outings and events