Apply on Employer Site

Morton Salt · 1 day ago

Brand Manager

Overland Park, KS

Full-time

Onsite

Mid, Senior Level

4+ years exp

Morton Salt is an iconic company with a strong heritage and a bright future, dedicated to enhancing everyday moments. The Brand Manager role is a high-impact position responsible for executing brand plans that drive growth and shape the strategic direction of the brand.

Manufacturing

Responsibilities

The Brand Manager will be a cross-functional leader, inspiring the team to drive commercial projects to on-time, successful completion

Establish and report against key performance metrics, addressing any gaps to budget and future commitments

Identify non-traditional growth opportunities for the brand that drive product consumption and cultural relevancy

Align resources and lead cross-functional team to execute against strategies and tactics

Manage performance and work closely with cross-functional partners to overcome barriers to achieve desired business goals

Utilize syndicated data, and competitive intelligence to assess market opportunities. Use quantitative and qualitative research to vet new product ideas, packaging, pricing, and positioning strategies

Closely monitor and identify changes in market, customer and competitor trends with the potential for impacting current and future business performance

Identify market opportunities and risks, quantify/estimate P&L impact, and justify investments required to support future business growth

Implement all commercialization efforts to ensure the organization delivers against its growth commitments and portfolio expansion initiatives

Establish and report against key performance metrics, addressing any gaps to budget and future commitments

Use customer and consumer/end-user insights to drive business and brand activity, new products, strategies, and thought leadership

Develop a clear brand vision, positioning, promise, goals and strategy

Work with Communications and Sales Strategy & Planning teams to create communication vehicles and sales tools that convey brand value and justify selling price premium

Measure performance and implement improvement measures to achieve desired customer experience

Participant in monthly integrated business planning meetings, providing key market drivers that will impact the forecast and ensuring new business opportunities and risks are incorporated into the demand plan

Review baseline budget and financial forecast development and recommend adjustments to estimated sales volume and revenue attainment based on key growth initiatives, market growth rates, trends, opportunities and risks

Qualification

Brand ManagementBusiness StrategyP&L ManagementNew Product DevelopmentMarket AnalysisAnalytical SkillsConsumer InsightsAgency ManagementCommunication SkillsProject ManagementCross-Functional Leadership