International Youth Foundation · 1 week ago
Lifecycle Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$85K/yr - $115K/yr
5+ years expThe International Youth Foundation is a global nonprofit dedicated to connecting young people with economic opportunities. The Lifecycle Marketing Manager will oversee lead intake, segmentation, and nurture across the marketing funnel, focusing on engaging funders, partners, employers, and donors with effective messaging.
CommunitiesEducationNon Profit
Responsibilities
Own lead intake, lifecycle stage management, and audience segmentation across all inbound and outbound marketing efforts
Design, build, and optimize nurture journeys for key audiences, including corporate funders and foundations
Lead email marketing strategy beyond newsletter production, including automated campaigns, targeted sends, and behavior-based communications
Build and maintain marketing automation workflows, lead scoring models, and lifecycle automation in alignment with marketing and business development priorities
Own day-to-day marketing automation operations, including data hygiene, list management, campaign setup, QA, and documentation
Produce regular performance reporting on funnel health, engagement, and conversion to support decision-making by Marketing and Business Development
Collaborate with Business Development and Programs teams to align lifecycle messaging with relationship stage and revenue goals
Identify opportunities to improve conversion, engagement, and retention through testing, iteration, and optimization
Perform other duties as requested
Qualification
Required
5+ years of experience in lifecycle, email, or marketing operations roles
Hands-on experience managing a marketing automation platform including workflows, segmentation, and reporting
Proven ability to design and execute multi-step nurture journeys
Strong analytical skills and comfort working with funnel and engagement data
Excellent project management and cross-functional collaboration skills
Experience working closely with business development or revenue teams
Understanding of attribution concepts and lifecycle measurement
Fluent in English, both oral and written
Excellent computer skills using MS Office products including Word, Excel, Outlook and PowerPoint
Company
International Youth Foundation
International Youth Foundation is a non-profit organization focus on helping young people thrive.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Susan Reichle
President and CEO
William Reese
CEO Emeritus
Recent News
2025-06-04
Mexico Business
2025-03-28
Company data provided by crunchbase