Safeway · 1 day ago
Principal Product Manager– In-Store Media
Pleasanton, CA
Full-time
Onsite
Senior Level, Lead/Staff
7+ years expAlbertsons Companies is a leading food and drug retailer in the U.S., seeking a strategic and data-savvy Principal Product Manager to lead the evolution of their In-Store Media platform. The role focuses on enhancing the in-store customer journey and unlocking new revenue streams through retail media innovation, requiring collaboration across various teams to deliver personalized shopper experiences.
E-CommerceFood and BeverageGroceryHealth CareInternetRetailShopping
Responsibilities
Define and evolve the product vision and multi-team strategy for In-Store Media
Lead the end-to-end product lifecycle, from discovery and business case development through to pilots and scaled rollouts
Use data, user research, and future trend analysis to identify opportunities and prioritize efforts with clear tradeoff frameworks
Drive a robust measurement strategy, partnering with analytics and data science to implement attribution models, experimentation frameworks (A/B, geo tests), and instrumentation plans that enable precise measurement of campaign impact and shopper behavior
Partner with cross-functional stakeholders (Ad Sales, Merchandising, Marketing, Engineering, Store Ops) to align execution plans
Translate business and customer needs into concise, outcome-driven PRDs and user stories
Champion best-in-class in-store experiences, leading UX discussions with Design and driving alignment in exec reviews
Integrate AdTech and Martech capabilities for programmatic, measurable, and privacy-compliant in-store media
Partner with hardware/CMS vendors and IoT teams to ensure scalable, integrated solutions
Develop and track key KPIs (ad performance, engagement, customer satisfaction), iterating based on insights
Lead pre-mortems, create backup plans, and adjust strategies based on real-time constraints or unexpected changes
Own strategic communication, articulating what not to pursue alongside what to prioritize
Proactively extend influence beyond direct product domain, connecting strategic threads across the broader org
Qualification
Required
7 or more years of experience in product management, with at least two or more years in in-store media, retail technology, or AdTech
Proven experience delivering customer-facing or advertiser-facing solutions in omnichannel retail environments
Strong understanding of store operations, shopper behavior, and how digital experiences can enhance physical retail
Excellent written and verbal communication skills with the ability to influence stakeholders at all levels
Experience working with hardware and software teams; knowledge of digital signage platforms, IoT devices, and content scheduling systems is a plus
Proficient in tools like JIRA, Confluence, Figma, and product analytics platforms
Bachelor's degree required
Preferred
MBA or technical background preferred
Benefits
Competitive wages paid weekly
Associate discounts
Health and financial well-being benefits for eligible associates (Medical, Dental, 401k and more!)
Time off (vacation, holidays, sick pay). For eligibility requirements please visit myACI Benefits
Leaders invested in your training, career growth and development
An inclusive work environment with talented colleagues who reflect the communities we serve
Benefits may include medical, dental, vision, disability and life insurance, sick pay, PTO/Vacation Pay or Flexible Time Off, paid holidays, bereavement pay, and retirement benefits (pension and/or 401k eligibility).
Associates in this position may be eligible for a quarterly bonus.
Company
Safeway
Shop online for groceries, find out about our grocery stores, get health and nutritional information, and find all recipes and meals ideas.
10001+ employees
H1B Sponsorship
Safeway has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (247)
2024 (194)
2023 (162)
2022 (282)
2021 (143)
2020 (82)
Funding
Current Stage
Public CompanyTotal Funding
unknown2014-01-30Acquired
1990-05-04IPO
Leadership Team
Randy N Anderson
Division CFO / VP Finance / Head of Finance - Safeway Northern California Division
Delicia Prater
CORPORATE HUMAN RESOURCES COORDINATOR
Recent News
2025-12-10
2025-12-02
2025-11-24
Company data provided by crunchbase