Vista Higher Learning · 2 weeks ago
Higher Ed - Business Development Associate
Boston, MA
Full-time
Hybrid
Entry Level
$50K/yr - $60K/yr
1+ years expVista Higher Learning is a company focused on developing culturally authentic language learning products for K-12 schools and universities. They are seeking a Business Development Associate to accelerate growth and course adoption in higher education segments by engaging with faculty and managing projects in collaboration with marketing and sales teams.
EducationPublishing
Responsibilities
Proactively, effectively and reliably identify and engage faculty and program leads in underserved or high-potential markets
Initiate contact through telephone calls, emails, and digital outreach to engage faculty and program leads
Converts initial contacts into meaningful conversations that advance the sales cycle and conduct structured discoveries and needs analysis with prospects
Qualify prospects through structured discovery, needs analysis, and consultative conversations, ensuring all activity and outcomes are accurately documented in Salesforce
Own the early-stage pipeline for smaller opportunities, progressing them through to close; for larger opportunities, ensure seamless, well-documented handoff to sales team
Qualify leads based on clearly defined criteria, and document progression in Salesforce
Facilitate organized and well-documented transitions of qualified opportunities to sales reps, providing thorough engagement summaries and suggested next steps
Execute regional sampling programs: distribute trial access and courseware, track engagement, gather feedback, and report actionable insights to relevant stakeholders to inform product strategy and drive adoption
Partner with Marketing to follow up on campaigns and events, respond promptly to all marketing-generated leads, and advance opportunities through the pipeline
Support retention and base business by aligning outreach with marketing and customer success messaging, leveraging data (e.g., Course Tech Usage, Student Buying Behaviors) to secure new edition adoptions
Maintain meticulous records of all outreach, sampling, and qualification activities to ensure data accuracy, transparency, and compliance with VHL standards
Demonstrate creative problem-solving and resourcefulness in overcoming access barriers and penetrating niche segments, while upholding VHL’s values and compliance standards
Provide regular updates activity volume, pipeline status, sampling feedback, and results
Collaborate with cross-functional teams (marketing, product, business operations, account management) to review pipeline quality, handoff effectiveness, identify opportunities for continuous improvement and align solutions with client needs
Qualification
Required
Bachelor's degree minimum
1+ years' experience in sales support, business development, project coordination, or customer success
Relationship building, interpersonal and communication skills to effectively and appropriately speak with potential customers and team members in a professional and meaningful way
Experience using a CRM or similar sales tools to manage sales activities
Willingness to travel up to 10% of time
Preferred
Experience in the education technology (ed-tech), higher education, language learning or publishing industry
Experience using Salesforce.com
Benefits
Life/health/dental/vision insurance
401(k)
Educational assistance
Commuter pass subsidies
Generous employee referral bonuses
PTO
Paid holidays
Company
Vista Higher Learning
Vista Higher Learning is a publishing company specializing in languages programs.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
J
Jon Aram
President & CEO
J
Jose Blanco
Publisher
Company data provided by crunchbase