PureCars · 1 month ago
VP of Product, CDP
United States
Full-time
Remote
Director/Executive
$175K/yr - $225K/yr
7+ years expPureCars is an industry leader in automotive marketing, providing innovative solutions and tech-driven strategies to dealerships across North America. The VP of Product for the AutoMiner Customer Data Platform will shape the product's vision and strategy, ensuring it delivers actionable insights and solutions that enhance dealership operations and drive ROI.
AutomotiveService IndustryTransportation
Responsibilities
Define and execute the vision, strategy, and product roadmap for the AutoMiner CDP
Identify innovative opportunities to enhance the platform’s capabilities, ensuring alignment with industry needs and customer feedback
Collaborate with the CTO and executive leadership to prioritize features that drive growth and efficiency
Translate dealership and automotive professional needs into well-defined technical requirements, backed by data and industry insights
Conduct customer research, including interviews, surveys, and feedback analysis, to refine product features and ensure customer satisfaction
Create comprehensive product documentation, such as PRDs (Product Requirement Documents) and strategy briefs
Partner with engineering, design, and data science teams to deliver high-value features on time and within scope
Work closely with sales, marketing, and customer success teams to ensure the product’s commercial success
Manage relationships with external vendors, data providers, and integration partners to expand platform capabilities
Leverage machine learning and advanced analytics to create unique differentiators for the AutoMiner CDP
Define and monitor KPIs to measure product success, customer engagement, and ROI
Iterate on product features post-launch based on performance metrics and user feedback
Utilize your deep understanding of variable operations (New Vehicle Sales, Used Vehicle Sales, F&I) and fixed operations (Service and Accessories) to address dealership challenges
Act as a thought leader, bridging the gap between operational challenges and technical solutions
Serve as the internal expert on automotive retail trends, ensuring the platform stays ahead of industry shifts
Drive the end-to-end product lifecycle, from concept to launch, ensuring seamless execution of deliverables
Balance short-term deliverables with long-term strategic goals, maintaining flexibility to adapt to changing priorities
Qualification
Required
7+ years of product management experience, preferably in customer data platforms CRM, CDP, DMP
Extensive knowledge of the automotive industry, including dealership operations and customer data strategies
Strong analytical and problem-solving skills, with the ability to make data-driven decisions
Exceptional communication and relationship-building skills, with experience collaborating with C-level executives and cross-functional teams
Hands-on experience with digital marketing, CRM platforms, Dealer Management Systems, and customer data platforms
Ability to thrive in a fast-paced environment, managing multiple priorities while maintaining attention to detail
Preferred
Experience implementing or managing CDPs or similar data-driven platforms
Familiarity with machine learning applications in data analytics
Expertise in managing integrations with third-party vendors and data sources
Benefits
Health, dental, vision, 401(k), paid parental leave, and more!
Open PTO Policy - Take what you need, when you need it.
Work From Anywhere - From home, the beach, or your favorite coffee shop. Work where you want to!
Radical Transparency - All employees have direct access to our executive leadership, whether in recurring town halls or direct conversation and mentorship.
Company
PureCars
Pure Auto offers online value reports, information, listing and advertising services on used cars and trucks for car buyers and sellers.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$10M2019-05-08Series Unknown
2015-10-28Acquired
2013-12-18Series B· $5M
Leadership Team
Kate Colacelli
Chief Marketing Officer
Recent News
2025-09-23
Company data provided by crunchbase