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Warner Bros. Discovery · 9 hours ago

Digital Editor

New York, NY

Full-time

Onsite

Mid, Senior Level

$63K/yr - $117K/yr

5+ years exp

Warner Bros. Discovery is a company known for its iconic content and beloved brands. The digital editor is responsible for commissioning, creating, and strategizing original and curated content to enhance the brands' digital presence, grow audience engagement, and drive monetization.

AdvertisingBroadcastingDigital EntertainmentDigital MediaFilm ProductionMedia and EntertainmentNewsPublishing

Responsibilities

Ideate, write, edit, and publish articles, galleries, recipes and more by staff and freelancers

Package content to align with brand voice, and optimize for SEO and performance

Commission original photography and curate stock images to accompany articles

Anticipate and react to industry and technological developments (like AI-related best practices) while prioritizing best-in-class customer experiences

Pitch and pioneer new ways of storytelling and trend-driven content angles

Recruit, manage, and assign projects to freelance writers

Manage a robust editorial calendar and publishing schedule

Ensure brand consistency in copy through tone, voice, and terminology

Track and analyze performance metrics to measure success of articles and galleries

Use insights, and trends, to continually adjust overall strategy and increase site traffic, customer experience and engagement

Experiment with and innovate on content topics, range, and forms

Ideate with Food Network Test Kitchen and HGTV experts to develop and package expert-driven content

Work with brand teams to develop relevant, timely and engaging content to build fandoms and drive revenue

Work with social media and video teams to develop digital-first video series, determining creative scope, storytelling approach, and talent selection

Manage and mentor junior staff and contract workers to develop editorial skill set

Manage relationships with freelance writers and experts; manage freelance budget

Qualification

Content Management SystemsSite AnalyticsSEOContent CreationPeople ManagementCommunication SkillsOrganizational SkillsCreative MindsetAttention to Detail