HomeWorks Energy, Inc. · 16 hours ago
Senior Manager, Marketing – Digital & New ChannelsJob SummaryEssential FunctionsEqual Employer Opportunity
Charlestown, MA
Full-time
Hybrid
Senior Level
$95K/yr - $125K/yr
5+ years expHomeWorks Energy, Inc. is a leading home performance contractor in the Northeast, and they are seeking a Senior Manager, Marketing – Digital & New Channels. This role focuses on building and scaling customer acquisition channels, particularly for their direct-to-consumer HVAC business and the launch of the HomeWorks Home Checkup product.
EnergyRenewable Energy
Responsibilities
Execute and optimize customer acquisition campaigns across paid digital and emerging channels, including paid search, paid social, LSAs, and test channels such as out of home, billboards, radio, and television
Support the growth of a standalone HVAC acquisition engine, helping strengthen HomeWorks’ brand association as a trusted HVAC provider
Support the launch and ongoing development of the HomeWorks Home Checkup (HCUP) product in partnership with the CMO and cross-functional teams
Balance performance-driven campaigns with early-stage brand-building initiatives
Operate with a test–learn–scale mindset, running experiments across channels, creative, messaging, and offers
Analyze campaign performance to identify opportunities to improve lead volume, conversion rates, and efficiency
Make data-informed recommendations to adjust spend, creative, and channel mix
Manage day-to-day relationships with external agencies across paid digital and emerging media
Coordinate campaign launches, creative development, and reporting with agency partners
Help hold agency partners accountable to performance goals and timelines
Work collaboratively with Field Marketing and Direct Mail teams to ensure aligned messaging and integrated campaigns, without directly owning those channels
Partner with Marketing Analytics and IT to improve attribution, reporting, and performance visibility
Coordinate with Operations to ensure marketing efforts align with operational capacity and customer experience
Track and report on key performance indicators including lead volume, schedules, and customer acquisition cost
Support ambitious growth targets, including scaling HVAC and HCUP schedules during peak seasons
Share insights and learnings regularly with marketing leadership
Perform additional tasks as required
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience
5–8+ years of experience in B2C marketing, with a strong emphasis on digital and performance marketing
Hands-on experience executing campaigns across paid search, paid social, and digital media platforms
Experience working with external agencies and vendors
Strong analytical skills and comfort working with performance data
Experience using Salesforce or other CRM systems to support campaign execution and reporting
Proficiency with Microsoft Office Suite or related software
Strong written and verbal communication skills
Requires proficiency in reading, writing, and communicating in English
Preferred
Experience marketing home services, HVAC, or adjacent categories
Experience in startup to mid-sized company environments
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Paid training
401k Retirement Plan with match
PTO with accrual schedule
Paid holiday schedule
Employee Assistance Program
Hybrid work environment
Fast growth opportunities!
Company
HomeWorks Energy, Inc.
HomeWorks Energy is an environmental services company in Boston MA.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Martijn Fleuren
President & Chief Executive Officer
Pamela Sutton-Hall
Chief Financial Officer
Company data provided by crunchbase