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BD (Tissuemed Ltd) · 1 day ago

Marketing & Digital Communications Manager

Vernon Hills, IL

Full-time

Onsite

Mid, Senior Level

5+ years exp

BD is one of the largest global medical technology companies in the world, dedicated to advancing health through innovative solutions. The Marketing & Digital Communications Manager will drive multichannel content strategies to generate leads and retain customers while ensuring brand messaging aligns with commercial strategies.

Health CareHospitalMedicalMedical Device

Responsibilities

Write compelling copy and create engaging assets that educate, entertain, and convert target audiences at all stages of the customer journey

Develop creative briefs as necessary and review creative concepts to ensure effective alignment with business goals

Develop messaging, collaborate on strategic promotion plan and report on performance for tradeshows and events

Generate reports to measure content effectiveness and how it aligns to the sales process; recommend content improvements as needed

Create and maintain a communications calendar, inclusive of an always-on social media

Support comprehensive, multichannel content strategy programs to drive lead generation, customer retention, & competitive takeaways

Support US Region Marketing Team with product-level messaging guidance and content suggestions

Stay informed about competitive environment and healthcare trends impacting our industry

Work with vendors to manage marketing communications project budgets and track costs

Manage brand asset creation in support of digital channel and sales enablement content development. (e.g., custom photoshoots, videos, etc.) Edit or modify assets as required

Gain approval of communications pieces from medical, legal, and regulatory review process. Ensure copy approval process is followed in accordance with BD policy

Drive standardization of brand messaging, positioning and core value offers across the region

Qualification

Marketing communications experienceCRM experienceCommunications planningDesign platforms proficiencyContent strategy developmentStrategic thinkingCustomer focusCollaboration skillsPresentation skills

Required

Bachelor's degree

At least 5 years of medical industry (or applicable industry) marketing communications experience

Experience in communications planning, working with creative agencies, development of positioning & messaging, managing print production, photo and video shoots, and design projects

CRM experience (Marketo, ShowPad, Salesforce)

High degree of proficiency with: Design platforms and Microsoft Office Suite (PowerPoint, Word, Excel, Outlook, Teams Sharepoint)

Ability to travel as needed