Alia Services · 3 days ago
Integrated Marketing Manager, Lifecycle & Campaigns
United States
Full-time
Remote
Mid, Senior Level
4+ years expAlia Services is a renowned recruitment and payroll services company that operates remotely. They are seeking an Integrated Marketing Manager to lead lifecycle and seasonal marketing campaigns, focusing on strategy, execution, and collaboration with various teams to enhance customer engagement and brand alignment.
Bookkeeping and PayrollHuman ResourcesRecruitingStaffing Agency
No H1B
Responsibilities
Own lifecycle strategy across email, push, in-app, and SMS using Braze
Build, launch, and optimize automated journeys including onboarding, activation, retention, re-engagement, and win-back
Define segmentation, targeting, and campaign logic in partnership with Analytics and Product
Continuously test messaging, timing, and channel mix to improve lifecycle performance
Lead planning and execution of seasonal, promotional, and tentpole campaigns
Own the integrated campaign calendar across lifecycle and owned channels
Translate business goals into clear, compelling campaign narratives and execution plans
Partner cross-functionally with Product Marketing, Creative, Growth, and Sales to ensure alignment and consistency
Collaborate with Sales and Brand Partnerships to support sponsored lifecycle campaigns, including brand-funded emails, email showcases, and integrated placements
Help translate brand objectives into customer-first lifecycle executions that meet both performance and revenue goals
Review and refine sponsored messaging to ensure brand alignment, platform best practices, and user experience standards
Support packaging, timing, and execution of sponsored lifecycle opportunities within the broader campaign calendar
Write and edit high-quality copy and briefs for lifecycle programs, seasonal campaigns, and sponsored executions
Set messaging direction and standards to ensure a consistent brand voice across all owned channels
Brief designers and stakeholders with clear creative direction and messaging objectives
Balance brand partner requirements with Shopkick’s voice and customer experience
Serve as the primary Braze power user and subject-matter expert
Build and QA campaigns, canvases, sponsored sends, and experiments within Braze
Partner with Engineering and Data teams on event tracking, personalization, and platform enhancements
Stay current on Braze best practices and new feature adoption
Manage and mentor one Integrated Marketing Coordinator, providing clear direction, feedback, and growth opportunities
Review and approve campaign builds, copy, and execution details
Collaborate with Analytics to measure success and share insights with stakeholders
Build clear performance reports and post-campaign readouts with learnings and next steps
Qualification
Required
4–6 years of experience in integrated marketing, lifecycle marketing, or retention marketing, preferably in mobile app or consumer tech
Hands-on experience with Braze (or comparable lifecycle platforms) required
Strong copywriting and editing skills with a proven ability to write high-performing lifecycle and sponsored email messaging
Experience executing seasonal, promotional, and brand-sponsored campaigns
Analytical mindset with the ability to interpret performance data and apply insights to optimization
Experience managing or mentoring at least one direct report
Strong cross-functional communication skills, including experience partnering with Sales or Brand teams
Required to achieve Braze certification within 30 days of hire if not currently certified
Preferred
Experience working on monetized lifecycle inventory or brand-funded messaging
Familiarity with experimentation frameworks and A/B testing
Braze and/or BrazeAI Certified
Experience supporting revenue-driving marketing initiatives in partnership with Sales
Benefits
Remote/Hybrid work
Company
Alia Services
Alia Services provides recruitment and payroll services for organizations.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase