Allstate · 17 hours ago
Growth Media Senior Consultant – SEO
Allstate is a company dedicated to protecting families and their belongings from life’s uncertainties. They are seeking a highly motivated and data-driven senior consultant to join their in-house SEO team, responsible for improving brand visibility in organic search results and AI-driven answer engines.
BankingFinanceFinancial ServicesInsuranceInsurTechVenture Capital
Responsibilities
Leverage various data sources to identify gaps and opportunities for improving visibility of the brand where people are searching for information
Support ongoing maintenance and improvement of existing content inventory, including technical hygiene and content optimization
Collaborate with content writers to ensure SEO best practices are incorporated into content creation workflows
Play a lead role in ongoing test-and-learn initiatives related to content optimization for search engines and AI answer engines
Monitor and analyze content performance using tools like Google Search Console, SEMrush, Ahrefs, and Adobe Analytics
Compile data from multiple sources to identify trends and anomalies to be used as context alongside high-level KPI reporting
Stay up to date with the latest trends in search such as AI overviews and LLMs
Qualification
Required
5 or more years of relevant digital marketing experience
Experience with content management platforms
Experience with digital analytics tools such as Adobe Analytics, Google Analytics
Experience with competitive insight tools such as Profound, Brightedge and SEMRush
Experience with all stages of SEO testing, from concept to execution through measurement
Strong understanding of on-page SEO and content strategy
Strong knowledge of technical SEO
Working knowledge of large language models (LLMs) such as ChatGPT
Working knowledge of use cases where AI can be leveraged to support SEO efforts
Team player with strong organizational and project management skills
Ability to think strategically and execute at a tactical level equally well
Ability to influence decision-making in a highly matrix environment
Ability to be proactive in opportunities to drive performance
Advanced communication skills including proficiency in developing and delivering presentations
Preferred
Writing/Editorial experience strongly preferred
Working knowledge of Local SEO a definite plus
Company
Allstate
Allstate is an insurance company that offers car, home, and life insurance services. It is a sub-organization of Allstate.
Funding
Current Stage
Public CompanyTotal Funding
$500M2024-06-24Post Ipo Debt· $500M
2014-01-13Post Ipo Equity
1993-06-11IPO
Leadership Team
Recent News
2026-01-16
PR Newswire
2026-01-16
Company data provided by crunchbase