Tailored Management · 2 months ago
Marketing Lead Analyst
United States
Full-time
Remote
Mid Level
$31.98/hr - $53.32/hr
3+ years expTailored Management is a leading global health insurance provider focused on improving the health and well-being of its clients. The Marketing Lead Analyst will design and execute B2B lifecycle marketing campaigns that drive engagement and measurable business results in a collaborative remote environment.
ConsultingHuman ResourcesInformation Technology
Responsibilities
Strategize, design, and launch B2B digital marketing campaigns that generate engagement, inquiries, and measurable business results
Collaborate with internal teams and external partners, including creative agencies and media vendors, to execute campaigns on time and within budget
Lead creative development, write briefs, manage campaign schedules, and assemble campaign components in Adobe Experience Manager (AEM)
Coordinate with Legal and Compliance to ensure materials are approved and compliant with state regulations
Analyze campaign results, track KPIs, and provide actionable insights to improve performance and ROI
Manage multiple campaigns simultaneously, balancing priorities in a highly matrixed environment
Provide feedback to optimize processes, tools, and campaign execution strategies
Qualification
Required
3+ years of experience in insurance, finance, or B2B marketing, preferably with demand generation and campaign management
Proven project management skills, with the ability to manage multiple campaigns and stakeholders
Experience with Adobe Experience Manager (AEM), Marketo, Wrike, and/or Demandbase
Strong knowledge of marketing technology, digital campaign reporting, and metrics
Excellent communication, collaboration, and interpersonal skills
Proficiency in Microsoft Office Suite; advanced Excel skills a plus
Experience with media vendors, creative agencies, and campaign lifecycle management
Bachelor's degree required
Preferred
Experience with Adobe Analytics, On24, virtual events, or direct mail campaigns
Benefits
Optional health benefits
Company
Tailored Management
Tailored Management is a staffing and recruiting company that offers information technology staffing and recruitment services.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Jeff Anderson
Managing Partner & Client Relations Executive
Savannah Deskins
Manager, Administration & Office of the CEO
Company data provided by crunchbase