Inside Higher Ed · 5 days ago
Assistant Director for Online Communications and Content Strategy
Elon, NC
Full-time
Onsite
Entry, Mid Level
1+ years expInside Higher Ed is seeking an Assistant Director for Online Communications and Content Strategy at Elon University. This role focuses on enhancing the quality and effectiveness of the university's public-facing websites through content strategy, SEO enhancements, and digital accessibility compliance.
Digital MediaEducationHigher EducationJournalismRecruiting
Responsibilities
Lead content development and layout planning for new university websites and emails
Collaborate with University Communications staff and campus stakeholders to plan, structure, and build new department and program websites using the university's CMS, templates, and approved design elements
Assist in creating visually engaging HTML emails using platforms such as MailChimp by applying existing templates and layouts to provided content. Provide guidance on content hierarchy, messaging, and brand consistency across both web and email channels
Proactively review and assess content on existing websites in collaboration with departments to ensure accuracy, usability, and alignment with institutional goals
Recommend and execute improvements to content organization, clarity, and page structure using CMS tools and best practices
Use SEO tools to evaluate and enhance on-page content, including keyword usage, meta tags, headings, image alt text, and internal linking
Partner with content owners to implement updates and education users on SEO best practices
Conduct manual and automated audits and access content against WCAG and ADA guidelines
Remediate issues related to headings, links, images, and PDFs, and collaborate with departments to promote ongoing accessible content creation
Serve as the first point of contact for CMS users seeking assistance with content updates, training, and troubleshooting
Escalate technical issues to developers or designers as needed while maintaining a helpful and solutions-oriented approach
Contribute to the ongoing use and refinement of tools that support web quality assurance, SEO, and accessibility compliance
Help enforce university web guidelines and participate in the development of training materials and documentation
Qualification
Required
Bachelor's degree in Communications, Digital Media, Web Design, Information Science, or a closely related field
A minimum of one (1) year of professional experience in web content strategy, digital communications, or a related field
Experience developing and structuring website content for non-technical audiences
Ensuring compliance with web accessibility (ADA) and SEO best practices
Experience conducting content audits
Collaborating with stakeholders to plan or restructure web pages
Using web quality assurance and accessibility tools (such as Siteimprove or Dubbot)
Demonstrating a strong visual sensibility
Ability to design clean, user-friendly page layouts using available templates and design elements
An equivalent combination of education and directly relevant professional experience will be considered
Preferred
Experience managing content within a content management system (preferably WordPress)
Experience using email marketing platforms such as MailChimp or Constant Contact to create visually compelling messages from provided content
Benefits
28 annual days off, including holidays and vacation.
Immediate tuition remission for undergraduate courses
Tuition remission for approved graduate-level courses after 12 months of employment.
Retirement plan with an 8 percent contribution from the university.
Immediate eligibility for health, dental and vision insurance, along with free acute care and lab services at our onsite Health & Wellness Clinic.
Free use of campus fitness facilities.
Free admission to musical and theater performances, guest speakers, religious and ethnic observances, recitals, art exhibitions, entertainment and our Division I Phoenix athletics.
Eligibility for tuition remission at Elon for spouses, qualifying domestic partners and dependents begins at two years of service.
After two years of employment, eligibility begins for participation in the Tuition Exchange, a national scholarship exchange program that enables dependents to enroll in nationally recognized partner colleges and universities.
Company
Inside Higher Ed
Inside Higher Ed is the online source for news, opinion, and jobs related to higher education.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2022-01-10Acquired
2006-08-31Series Unknown
Leadership Team
Stephanie Shweiki
Director, Foundation Partnerships
Recent News
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