Acrisure · 2 weeks ago
Director, Performance Marketing
San Jose, CA
Full-time
Hybrid
Mid, Senior Level
$175K/yr - $250K/yr
7+ years expAcrisure is a global fintech leader empowering businesses and individuals with tailored solutions. The Director of Performance Marketing will lead the strategic planning and execution of all paid and organic acquisition channels to drive revenue and customer acquisition for the North America Retail business unit.
Financial ServicesInsuranceInsurTech
Responsibilities
Marketing Strategy: Develop and implement multi-channel performance marketing strategies (Email, Paid Search, Social, Display, Affiliates, SEO/SEM)
P&L Management: Manage marketing budget, forecasting expenditures, and tracking performance against P&L goals
Creativity & Content Management: Work closely with creative teams to develop compelling content, ensuring messaging resonates with target customers
MarTech Stack: Architect marketing technology stack to connect revenue to marketing source and adspend; and measure lifetime value versus customer acquisition cost (CAC). Evaluate and integrate new marketing technologies and platforms
Analytics: Analyze campaign data, KPIs (CPA, ROAS, LTV), and funnel metrics to optimize performance and drive growth. Lead and mentor a team of performance marketing managers/specialists
Competitor & Market Research: Conduct thorough competitor research to understand the strengths and weaknesses of competitors, which is crucial for developing effective marketing strategies
Cross-Functional Collaboration: Partner with Corporate Marketing, Product, Tech, Sales, and Content teams to ensure alignment, improve conversion, and refine targeting
Team-Builder: Build team of high-performing email and performance marketers
Reporting: Report on performance and provide actionable insights to executive leadership
Qualification
Required
Expertise in data analysis tools and marketing automation
Proven experience managing budgets and leading high-performing teams
Strong strategic thinking, analytical skills, and communication abilities
Bachelor's Business, or related field required. Will consider 5+ years relevant experience in lieu of Bachelor's degree
7-10+ years of progressive digital/performance marketing experience (e.g., Email, Google Ads, LinkedIn Ads, Meta Ads, Affiliate networks)
5+ years of leadership experience
Preferred
Master's degree preferred
Experience leading within a national or global business preferred
Fintech, sales and/or insurance industry experience preferred
Benefits
Comprehensive medical insurance
Dental insurance
Vision insurance
Life and disability insurance
Fertility benefits
Wellness resources
Paid sick time
Generous paid time off and holidays
Employee Assistance Program (EAP)
A complimentary Calm app subscription
Immediate vesting in a 401(k) plan
Health Savings Account (HSA) and Flexible Spending Account (FSA) options
Commuter benefits
Employee discount programs
Paid maternity leave
Paid paternity leave (including for adoptive parents)
Legal plan options
Pet insurance coverage
Company
Acrisure
Acrisure offers financial services solutions for insurance, reinsurance, real estate, cyber services, and asset and wealth management.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$11.37BKey Investors
Bain Capital Special SituationsAbu Dhabi Investment AuthorityBDT & MSD Partners
2025-06-06Debt Financing· $550M
2025-05-20Private Equity· $2.1B
2024-06-05Debt Financing· $1.6B
Leadership Team
Greg Williams
Co-Founder, Chairman & CEO
Mark Wassersug
Chief Technology Officer
Recent News
Beinsure - Insurance, Reinsurance, InsurTech Insights
2026-01-14
2025-12-08
Company data provided by crunchbase