Apply on Employer Site

Ingram Content Group · 2 days ago

Manager, Online Sales & Marketing

New York, NY

Full-time

Hybrid

Mid, Senior Level

$102K/yr - $129K/yr

5+ years exp

Ingram Content Group (ICG) is searching for a Manager, Online Sales & Marketing to join our team in New York. In this role, you will lead metadata optimization and marketing initiatives for Ingram Publishing Services publishers and develop marketing strategies for IndiePubs.com.

ContentNewsPublishing

Responsibilities

Develops relationships with IPS publishers to increase publisher fluency in online marketing and metadata strategy

Leads marketing, SEO, editorial and social media strategy for indiepubs.com as well as publisher education, recruitment, retention and onboarding alongside E-Commerce Manager

Creates marketing case studies and analyses with the goal of increasing IPS publishers’ understanding and adoption of metadata resources and IndiePubs

Alongside E-Commerce Manager, develops consumer insights strategy, including collecting and analyzing data, identify patterns and trends and translating insights into actionable strategies

Leads IPS Marketing’s AI efforts around metadata, leads working groups and testing groups as necessary, and creates educational resources to be used internally and externally for applications and impact of tools

Collaborates across departments to support metadata and indiepubs strategy for IPS publishers

Develops an adaptable metadata strategy that increases online visibility and discoverability of IPS catalog across sales channels

Supervises, and when needed conducts, metadata optimization efforts that produce high-quality, audience-oriented keywords, categories, and descriptive copy that increase discoverability and sales conversions at online and digital sales channels for IPS catalog

Creates and implements tools that measure the discoverability and revenue impact of enhanced metadata

In collaboration with business owners across the organization, develops IPS standards for metadata optimization, partners with IPS brands to educate publishers on those standards

Independently measures and reports on publisher participation in marketing programs and metadata strategy projects. Evaluates against key performance metrics and adjusts to improve performance when necessary

Partners with marketing and sales teams with brainstorming, identifying new and better ways of improving book discoverability and connecting with audiences and increasing digital and online sales

Flexibility to take on additional tasks related to online sales, metadata and marketing strategy as needed

Qualification

Book marketingMetadata optimizationE-commerce strategyArtificial Intelligence toolsProject managementBook industry experiencePresentation skillsCommunication skillsOrganization skills