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Emory Healthcare · 4 hours ago

Senior Manager, Digital Marketing Strategy

Atlanta, GA

Full-time

Hybrid

Senior Level

7+ years exp

Emory Healthcare is the most comprehensive academic health system in Georgia, seeking a Senior Manager, Digital Marketing Strategy to lead and execute digital marketing efforts. This role is responsible for overseeing digital campaigns, managing a team of Digital Marketing Managers, and ensuring alignment with business objectives while fostering a high-performing team culture.

Health CareMedical

H1B Sponsor Likely

Responsibilities

Lead, manage, and develop a team of Digital Marketing Managers, providing coaching, mentorship, and ongoing education

Strengthen digital marketing capabilities and support career growth through performance management, feedback, and skill development

Foster a collaborative, high-performing team culture focused on quality, accountability, and continuous improvement

Oversee execution of digital marketing strategy across campaigns, ensuring alignment with business objectives, performance goals, and digital touchpoints

Translate integrated marketing and performance campaign strategies into clear digital requirements, workflows, and execution plans

Ensure consistent implementation of digital campaigns across channels and platforms

Guide and oversee page publishing efforts, ensuring digital content is accurate, optimized, on-brand, and aligned with campaign strategy

Establish and enforce best practices for user experience, accessibility, performance, and content structure

Maintain governance standards to ensure quality, consistency, and compliance across digital experiences

Serve as a key connector across Performance Marketing, Integrated Marketing, Content and Creative, and Marketing Technology and Operations teams

Align digital efforts, timelines, and priorities across teams to ensure seamless execution

Act as a strategic advisor and escalation point for digital execution challenges

Partner with Marketing Technology and Operations to improve processes, tools, and workflows related to digital publishing, campaign execution, and optimization

Identify opportunities to improve efficiency, scalability, and effectiveness of digital marketing operations

Support adoption of new tools, capabilities, and ways of working

Monitor performance and execution quality across digital campaigns and experiences

Use data and insights to inform recommendations, optimization priorities, and continuous improvement efforts

Ensure learnings are shared and applied across teams to drive ongoing performance gains

Additional Duties as Assigned

Travel: Less than 10% of the time may be required

Work Type: Hybrid employee - splits time between working remotely and working in the office

Qualification

Digital Marketing StrategyPeople ManagementCampaign IntegrationSEOContent OptimizationData AnalysisProcess ImprovementCross-Channel ExecutionCMS PlatformsMarketing Automation ToolsAnalytics PlatformsCommunication SkillsOrganizational SkillsCollaboration

Required

Education: Experience in lieu of degree may be taken into consideration

Experience: Minimum of 7 years of experience in digital marketing, marketing strategy, or related roles

With 3+ years of people management experience, including coaching and developing marketing professionals

Demonstrated experience translating marketing strategy into effective digital execution

Strong understanding of digital marketing fundamentals, including web experience, SEO, content optimization, and campaign integration

Proven ability to collaborate with diverse stakeholders across multiple marketing disciplines

Ability to connect data, insights, and strategy to execution and recommendations

Exceptional written, verbal, and presentation communication skills

Strong organizational skills with the ability to manage multiple initiatives and priorities simultaneously

Preferred

Experience leading and developing digital marketing teams in a large or complex organization

Experience working across performance marketing, integrated marketing, content, creative, and marketing technology functions

Experience driving process improvement and operational efficiency in digital marketing environments

Strong understanding of digital campaign strategy, web publishing, and cross-channel execution

Familiarity with enterprise CMS platforms, marketing automation tools, and analytics platforms

Benefits

Comprehensive health benefits that start day 1

Student Loan Repayment Assistance & Reimbursement Programs

Family-focused benefits

Wellness incentives

Ongoing mentorship, development, and leadership programs

And more

Company

Emory Healthcare

Glassdoor3.6

Emory Healthcare is the largest healthcare system in the state of Georgia., United States.

Founded in 1953

Atlanta, Georgia, USA

10001+ employees

http://www.emoryhealthcare.org/

H1B Sponsorship

Emory Healthcare has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (48)

2024 (68)

2023 (30)

2022 (25)

2021 (12)

2020 (7)