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The Miller Group (Robert E. Miller Group) · 1 week ago

Market Segment Manager - Work Truck

Appleton, WI

Full-time

Hybrid

Mid, Senior Level

$98K/yr - $162K/yr

5+ years exp

Miller is seeking a Market Segment Manager for the Work Truck segment to shape the growth strategy within their Power Systems Division. This role involves identifying market opportunities, conducting customer research, and collaborating with cross-functional teams to drive business results.

InsuranceInsurTech

Growth Opportunities

Responsibilities

Identify and size attractive growth markets using customer, trend, and competitive analysis

Map markets to clarify customer segments, unmet needs, and competitive positioning

Form strong, evidence-based points of view on where the business should compete and why

Assess market attractiveness, barriers to entry, and revenue potential to guide portfolio priorities

Lead customer and market research through interviews, surveys, and field observation

Translate insights into clear problem statements and opportunity definitions for Product Management and Product Development

Champion a customer-first perspective, ensuring products and positioning reflect real value drivers

Partner closely with Product Management, Engineering, and Sales to align on market direction and opportunity selection

Influence decisions across teams and levels without direct authority

Communicate market insights and recommendations clearly and credibly to senior leadership

Build and prioritize business cases for new growth opportunities

Track post-launch performance, including adoption, revenue growth, and customer satisfaction

Refine value propositions and go-to-market strategies as markets and customer needs evolve

Qualification

Market analysisCompetitive intelligenceBusiness developmentCustomer insightP&L understandingCross-functional leadershipAnalytical skillsCollaborationCommunicationStrategic thinking

Required

Bachelor's degree in Marketing, Business, or a related technical field

5–10 years of experience in strategic marketing, market research, or business development, ideally in a B2B or industrial environment

Travel up to 50%

Proven success in market or segment strategy, portfolio prioritization, or new market entry

Company

The Miller Group (Robert E. Miller Group)

The Miller Group was founded in 1961 by Robert E. Miller, with a focus on providing insurance solutions in the construction industry.

Founded in 1961

Overland Park, Kansas, USA

51-200 employees

http://Millercares.com

Funding

Current Stage

Growth Stage

Leadership Team

Sean Miller

CEO and Chairman

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