Ideagen · 1 week ago
Marketing Manager
US-FL-Fort Lauderdale
Full-time
Hybrid
Mid LevelIdeagen is a company that builds software to help organizations manage risk and meet regulatory obligations. They are seeking a Marketing Manager to drive revenue generation across their Healthcare solution, focusing on turning marketing activities into sales opportunities and supporting pipeline creation.
ComplianceComputerDocument ManagementHealth CareRisk ManagementSoftware
Responsibilities
Owning end‑to‑end demand generation activity, with clear accountability for sales‑ready opportunities
Creating and executing campaigns that drive lead generation across multiple channels, including:
Content and messaging
Website
Paid media (PPC, paid social)
Email marketing and webinars
Producing compelling marketing assets that support pipeline creation and sales engagement
Defining go‑to‑market messaging and supporting sales enablement through targeted collateral
Working closely with BDR and Sales teams to identify target audiences, fuel pipeline, and open new revenue streams
Understanding customer personas, buyer challenges, and the competitive landscape to shape campaigns that convert
Tracking, analysing, and reporting on campaign performance, feeding back clear KPIs and insights
Continuously testing, optimising, and refining campaigns based on performance data
Qualification
Required
You're acommercially‑focused B2B SaaS marketer with experience generating pipeline and revenue impact
You're self‑sufficient and hands‑on — comfortable creating, launching, and measuring campaigns end‑to‑end
You understand how marketing supports sales and enjoy working closely with revenue teams
You're data‑driven, analytical, and confident making decisions based on performance metrics
You bring strong written and verbal communication skills, with a clear, confident style
You're creative, curious, and proactive — always looking for new ways to improve conversion and engagement
You're organised, detail‑oriented, and accountable for outcomes, not just activity
Preferred
Experience marketing SaaS solutions in regulated or complex environments is a plus
Company
Ideagen
Ideagen is an information management software developer that develops quality and risk management compliance software.
Founded in 1993
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$343.58M2022-06-24Acquired
2021-12-09Post Ipo Equity· $136.87M
2021-05-13Post Ipo Debt· $140.46M
Leadership Team
James King
Chief Revenue Officer
Recent News
2025-12-29
2025-12-11
Company data provided by crunchbase