Apply on Employer Site

Cox Media Group · 2 days ago

General Sales Manager - Tampa Radio

St. Petersburg, FL, US, 33716

Full-time

Onsite

Mid, Senior Level

3+ years exp

Cox Media Group is an industry-leading media company seeking a General Sales Manager for Tampa Radio. The successful candidate will lead the advertising sales department, develop creative advertising campaigns, and ensure optimal audience engagement and advertiser results.

AdvertisingMedia and EntertainmentNewsSocial Media

Responsibilities

Coach, lead, and inspire the sales team to surpass business goals

Integrated Marketing and Sales Advocate

Establish and execute a revenue strategy that maximizes our assets and revenue potential

Achieve revenue goals through the development and supervision of the CMG sales team

Develop advertising campaigns designed around advertiser needs and objectives executed across multiple media platforms

Develop strategy, design, and activation plan of advertiser events and promotions

Responsible for leading seamless collaboration with the sales and programming teams to ensure the market achieves optimal audience engagement and advertiser results

Exercise independent judgment to allocate resources to programs that are likely to yield the best results

Partner with Program Directors in the development and implementation of external and internal marketing strategies, communications, and public relations activities

Lead the creative process, brainstorming, and design of campaigns

Develop insights and strategies through consumer research

Drive critical thinking on brand and product strategy

Drive new business development on all platforms

Qualification

Integrated MarketingAdvertising Campaign DevelopmentTeam LeadershipMarket ResearchNetworking SkillsCollaboration SkillsProblem Solving

Required

Must have a minimum of 3 years leading a team in at least one of the following areas: marketing, advertising agency, digital media, or media sales

Proven track record of developing unique advertising campaigns and promotions for advertisers across radio formats, multiple media, digital, and social media platforms

Must have a strong track record of developing strategic priorities, action plans, and a track record of achieving results

Proven understanding of the competitive media landscape

Highly successful at leading collaboration and leading cross-departmental processes

Proven success in creating integrated marketing concepts and campaigns across multiple media platforms

Experienced problem solver; brainstorming and marketing strategy facilitation a plus

Strong relationships and networking skills are a must

Must have a valid driver's license with clean driving record