Apply on Employer Site

griddable.io · 16 hours ago

Director of Web Strategy (Tableau)

Seattle, WA

Full-time

Hybrid

Director/Executive

7+ years exp

Griddable.io is seeking a Director of Web Strategy to lead the development and execution of comprehensive digital web strategies for the Tableau and Analytics business at Salesforce. This role focuses on enhancing web presence and optimizing customer experience through analytical and creative approaches, overseeing the analytics category for Tableau.com and Salesforce.com.

AnalyticsBig DataCloud Data ServicesData IntegrationInformation TechnologySaaSSoftware

Responsibilities

Develop and implement comprehensive website strategy focused on unifying a holistic web strategy for Tableau.com and Salesforce.com that is aligned with business goals and user needs

Conduct competitive analysis and market research to identify opportunities and best practices to elevate the Tableau web footprint across Tableau and Salesforce

Create strategic roadmaps for website optimization and digital experience enhancement, including working across our technology and product teams

Partner with cross-functional teams to align web strategy with broader marketing and business initiatives

Work closely with in-house UX teams to analyze user behavior, website analytics, and conversion data to identify optimization opportunities

Partner with our optimization teams to create optimization roadmaps and lead A/B testing and user experience research to improve site performance

Collaborate with UX/UI designers to enhance website usability and customer journey

Develop content strategy and information architecture recommendations

Monitor and report on key website metrics including traffic, engagement, conversion rates, and ROI

Utilize analytics tools (Google Analytics, heatmapping tools, etc.) to drive data-driven decisions

Create comprehensive performance dashboards and regular reporting for stakeholders

Identify trends and insights to inform future strategic decisions

Lead website projects from conception to launch, managing timelines and deliverables

Collaborate with marketing, product, engineering, and design teams, while also knowledge sharing across Salesforce’s digital web strategists

Manage relationships with external agencies and vendors as needed

Communicate strategy and results to executive stakeholders

Qualification

Digital marketingWeb strategyWeb analyticsSEOContent management systemsUX/UI designGoogle AnalyticsProject managementData analysisCustomer-centric mindsetStrategic thinkingCross-functional collaborationAdaptabilityPresentation skills

Required

Bachelor's degree in Marketing, Business, Communications, or related field

7-10+ years of experience in digital marketing, web strategy, or related roles

Strong analytical skills with experience using web analytics platforms

Understanding of SEO, SEM, and digital marketing best practices

Excellent written and verbal communication skills

Project management experience with ability to manage multiple initiatives

Preferred

Experience with content management systems and web technologies

Knowledge of UX/UI design principles

Familiarity with marketing automation and CRM platforms

Experience in B2B or enterprise technology environments

Google Analytics and related certifications

Company

griddable.io

Griddable.io is a San Jose, CA based SaaS startup that closed Series A funding in 2017 from August Capital, Artiman Ventures, and Carsten Thoma, founding CEO of Hybris (acquired by SAP).

Founded in 2016

San Jose, California, USA

11-50 employees