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barre3 · 2 days ago

Manager of Public Relations

Portland, OR

Full-time

Onsite

Senior Level

5+ years exp

barre3 is a wellness brand seeking a Manager of Public Relations to lead their external narrative and brand positioning. This role involves building media relationships, supporting franchise development, and executing strategic communications to enhance brand awareness and drive franchise inquiries.

FitnessHealth Care

Growth Opportunities

Responsibilities

Build and maintain high-level relationships with editors, producers, and writers at major wellness, lifestyle, and business outlets to secure consistent, tier-1 coverage

Vet and prioritize Sadie Lincoln's engagements (keynotes, podcasts, panels)

Identify and execute high-visibility moments as they arise

Partner with the Director of Brand & Creative to ensure the barre3 voice is premium and cohesive across all 200+ locations

Partner with the Franchise Sales Marketing Manager to secure B2B placements (Forbes, Entrepreneur, Inc.)

Leverage the success of our 200+ owners to tell compelling "business of wellness" stories that attract high-quality prospective franchisees

Direct the brand's earned influencer and creator relationships

Serve as the primary filter for brand collaborations, ensuring every partnership serves the brand's long-term integrity and growth

Work with the Director of Performance Marketing to fuel paid social/search with earned media wins

Partner with the Senior Manager of Franchise Marketing and Systems to provide 200+ owners with scalable "PR-in-a-box" tools

Qualification

Public RelationsMedia RelationsInfluencer StrategyStrategic CommunicationsWriting ExcellenceAuthenticityLove of LearningAgilityCollaboration

Required

Alignment with barre3 Core Values: Practice Authenticity, Stronger Together, Love of Learning, Give Generously, Make It Happen

Experience: 5+ years in PR/Communications, with a proven track record in a franchise-led organization or premium wellness/lifestyle brand

Media 'Rolodex': Must bring existing, active relationships with key editors and producers at major national wellness, lifestyle, and business outlets

Influencer & Social Literacy: Deep understanding of the creator economy and how to leverage influencer relationships to amplify PR wins across social platforms

Strategic Versatility: Ability to manage traditional media relations while remaining agile enough to lead high-profile event activations (panels, teaching moments) as they arise

Writing Excellence: Sophisticated ability to write for consumer lifestyle media AND business/trade outlets