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Fanatics · 4 months ago

Sr Manager, Media Analytics

95 Morton St, New York, NY, 10014, US

Full-time

Onsite

Senior Level

$170K/yr - $200K/yr

7+ years exp

Fanatics is a leading company in the sports merchandise industry, and they are seeking a Sr. Manager, Media Analytics to lead measurement, reporting, and insights for their multi-channel media investments. This role involves serving as a strategic analytics partner and transforming data into actionable insights to drive marketing investment decisions and accelerate business performance.

eSportsManufacturingRetailSporting GoodsSports

Responsibilities

Own media analytics reporting: Develop and lead measurement frameworks across all paid channels (including digital, programmatic, social, search, affiliate, and offline media)

Build performance dashboards: Create dynamic dashboards and tools to monitor key KPIs like CPA, ROAS, LTV, and payback by channel, campaign, and audience

Work with teams to optimize spend: Partner closely with the Media team to identify under- and over-performing campaigns and make real-time recommendations to reallocate budgets

Attribution & incrementality: Develop and refine attribution models and work with partners to design incrementality tests that inform investment decisions

Partner on forecasting: Work with Finance, Data Science, and Marketing teams to build and maintain performance forecasts tied to customer acquisition, NGR, and long-term retention

Surface actionable insights: Transform complex data into clear, compelling stories and next steps for executives and cross-functional stakeholders

Champion experimentation: Promote a culture of test-and-learn across media, ensuring we’re always improving creative, targeting, and investment strategies

Qualification

Marketing analyticsMulti-channel measurementAttribution methodologiesAdvanced SQLBI tools LookerBI tools TableauCommunicationCollaborative mindset

Required

7+ years of experience in marketing analytics, media analytics, or growth analytics, ideally in sports betting, gaming, or high-growth consumer tech environments

Expertise in multi-channel marketing measurement, including digital and offline channels, attribution methodologies, and incrementality testing

Advanced SQL skills; familiarity with BI tools like Looker or Tableau; bonus for Python/R experience

Strong understanding of LTV, cohort analysis, and how to tie marketing activities to downstream revenue and retention

Excellent communication skills, with a track record of influencing marketing and business strategy through data

Collaborative mindset and excitement to work cross-functionally with marketing, finance, product, and data teams

Benefits

In addition to the base and bonus, full-time employment, and more.

Company

Fanatics

Glassdoor3.5

Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic.

Founded in 2002

Jacksonville, Florida, USA

10001+ employees

http://www.fanaticsinc.com

Funding

Current Stage

Late Stage

Total Funding

$4.9B

Key Investors

Clearlake Capital GroupNational Football LeagueAlameda Research

2022-12-06Private Equity· $700M

2022-03-02Private Equity· $1.5B

2022-01-01Series Unknown· $10M

Leadership Team

Joseph Bozich

Advisor to Chief Executive Officer

Michael Mahan

CEO

Recent News

Sports Business Journal

Fanatics becomes e-commerce partner of Zuffa Boxing

2026-01-23

Sports Business Journal

Sports Business Daily: Executive Transactions - January 22, 2026

2026-01-23

GlobeNewswire

Panini Style Collectible Card Report 2026: $5+ Bn Market Opportunities, Trends, Competitive Landscape, Strategies, and Forecasts, 2020-2025, 2025-2030F, 2035F

2026-01-22

Company data provided by crunchbase