Intuit · 6 hours ago
Principal Marketing Manager - Workforce Solutions
Mountain View, CA
Full-time
Onsite
Lead/Staff
$197K/yr - $266K/yr
8+ years expIntuit’s Global Business Solutions Group is focused on improving small business success in the U.S. The Principal Marketing Manager for Workforce Solutions will develop go-to-market plans and strategies for QuickBooks' Workforce portfolio, leveraging customer insights and cross-functional collaboration to drive growth and enhance customer experiences.
AccountingFinancial ServicesFinTechPaaSSoftware
Responsibilities
Owns 1-year business outcomes for our Workforce Solutions portfolio, including strategic choices about where to play and how to win, and effectively communicate data-backed business plans and performance data across teams and up to executive leadership through ongoing forecasting, reporting and root cause analyses
Lead commercialization, messaging and positioning for the Workforce Solutions portfolio as it evolves to better serve the needs of larger SMBs
Leverage deep customer insights, product expertise, and competitive intelligence to inform a segmentation strategy, develop winning product positioning including differentiated, insights-based messaging and claims, and influence the product roadmap to drive growth
Develop research and testing plans and actively analyze business data from multiple sources to generate insights, make informed decisions, and turn these insights into rigorous business cases and compelling end-to-end customer experiences
Leverage storytelling, customer insights, data and business acumen to lead initiatives and influence the roadmap at any phase of the product life cycle (from idea to maturity) and execute an impactful GTM plan that prioritizes business results with product and channel partners
Develop go-to-market plans, segmentation, and marketing activations in close partnership with external partners and our business development team to deliver year-on-year growth for Workforce Solutions Portfolio
Partner closely with cross-functional teams spanning marketing, product, design, business development, analytics, finance, legal, strategy, sales, and customer success to drive GTM initiatives
Own the forecasting process and performance management process for multiple products within Workforce Solutions and manage stakeholders to align goals and outcomes
Contribute to 3-year strategic planning and make decisions that benefit the customer and the entire Intuit portfolio, not just the offering
Qualification
Required
8 - 12 + years of experience in product marketing strategy and cross-functional execution
Understands and utilizes core marketing frameworks to develop segmentation, targeting, and positioning, and translate strategy into product roadmaps and actionable, cross-functional go-to-market plans
Experience defining pricing, lineup and GTM strategy to drive growth and retention
Skilled cross-functional leader, with a track record of driving complex cross-functional initiatives and raising the bar on executional excellence
Highly analytical and problem-solving orientation; comfort with different testing methodologies and synthesizing inputs from multiple data sources to analyze ROI, develop big insights, and make recommendations that unlock growth opportunities
Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest-impact levers, balancing short and long term business outcomes
Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results
Strong track record of leadership, storytelling, and influencing in a cross-functional, fast-moving environment
Excellent verbal, written/presentation, and interpersonal communication skills
BA/BS required
Preferred
Experience in the human capital space and/or understanding of this market preferred
MBA preferred
Experience with small- and mid-sized business a plus
Benefits
Cash bonus
Equity rewards
Benefits
Company
Intuit
Intuit provides financial software solutions to empower individuals and businesses.
10001+ employees
H1B Sponsorship
Intuit has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (693)
2024 (550)
2023 (586)
2022 (842)
2021 (773)
2020 (514)
Funding
Current Stage
Public CompanyTotal Funding
$8.52BKey Investors
JP Morgan Chase
2025-01-31Post Ipo Debt· $4.5B
2023-09-12Post Ipo Debt· $4B
2011-01-19Post Ipo Equity· $6.7M
Leadership Team
Sasan Goodarzi
Chief Executive Officer
Alex Balazs
Chief Technology Officer
Recent News
2026-01-16
International Accounting Bulletin
2026-01-15
Company data provided by crunchbase