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Accenture · 1 day ago

Technology/Cloud Marketing Development Lead

Chicago, IL

Full-time

Onsite

Senior Level

$74K/yr - $219K/yr

5+ years exp

Accenture's NaviSite is a trusted digital transformation partner specializing in cloud and infrastructure services. The Technology/Cloud Marketing Development Lead will develop and execute demand generation campaigns for NaviSite's cloud solutions, collaborating closely with various teams to drive pipeline and revenue growth.

Business Information SystemsConstructionConsultingInformation ServicesInformation TechnologyInfrastructureManagement ConsultingOutsourcing

No H1B

Responsibilities

Plan, execute, and measure demand generation campaigns for NaviSite's cloud and infrastructure professional and managed solutions, including email, webinars, content, events, content syndication, social media, and paid media programs

Collaborate with the general NaviSite Part of Accenture sales team, product marketing, digital marketing, and external agencies to develop and optimize campaign messaging, targeting, and tactics

Manage the general demand generation budget and track campaign performance, ROI, and impact on sales pipeline and revenue as part of overall marketing and communications plan

Leverage marketing automation and CRM tools to create, execute, and report on campaigns

Build and maintain relationships with key partners and influencers within NaviSite, Accenture and partners to co-create and co-promote content and demand generation campaigns

Stay abreast of the latest trends, best practices, and innovations in marketing and demand generation

Supporting internal projects as assigned

Collaborating with colleagues to grow product knowledge

Qualification

B2B demand generationPartner ecosystem experienceCampaign managementCloud services knowledgeMarketing automation toolsCommunication skillsCollaboration skillsProject management skillsCreative thinking

Required

Minimum of 5 years experience in B2B demand generation in the technology services space

Minimum of 3 years of experience working in the Partner ecosystem (Cloud, AMS, PS for Infra, and/or Managed Services highly preferred) with the ability to navigate key relationships

Minimum of 5 years of end to end to campaign experience including but not limited to creating campaigns, leading execution, editing and understanding how to create and execute campaign plans, etc. (not just project management experience)

Bachelor's degree or equivalent (minimum 12 years' work experience). If Associate's Degree, must have equivalent minimum 6-year work experience