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Boston Scientific · 23 hours ago

Director, Global Cryoablation & Marketing Strategy

Maple Grove, MN

Full-time

Hybrid

Director/Executive

$155K/yr - $294K/yr

10+ years exp

Boston Scientific is a leader in medical science committed to solving important health industry challenges. The Global Director of Cryoablation & Marketing Strategy will oversee marketing strategies for the Cryoablation franchise, develop commercial plans, and lead a high-performing team to drive sustainable growth and profitability.

Health CareMedicalMedical Device

No H1B

Responsibilities

Lead all aspects of Cryoablation Global Marketing and IO&E Marketing Strategy while also playing a key role on the cross-functional franchise leadership team

Lead/play a key role on the Cryoablation Franchise Leadership Team focused on all aspects of running the business (NPD, operations, sustaining, etc.)

Develop and execute multi-year, integrated commercial plans for the cryoablation franchise, ensuring alignment with divisional objectives, the Strategic Plan, and US Annual Operating Plan (AOP). Drive execution of commercial plan to obtain identified franchise revenue, profitability, and budget objectives

Act as a global thought leader and ambassador for the Cryoablation franchise internally and externally. Develop relationships with key opinion leaders across the world

Lead and develop a high-performing global marketing team, fostering a culture of accountability, innovation, and collaboration. Foster a diverse and inclusive team that lives the BSC core values

Actively coach and mentor organizational talent by creating opportunities for growth and skill advancement, with appropriate reward and recognition. Develop succession plans and long-range organizational plans

Oversee franchise global marketing plan execution. Formulate and execute annual and long-range global franchise marketing plans that achieve revenue targets, marketing objectives and program KPIs. Ensure visibility to marketing impact, success measures and metrics

Identify and assess opportunities in adjacent or emerging markets, including geographic expansion and new procedural pathways

Collaborate with Corporate Strategy and Business Development to evaluate inorganic growth opportunities, including partnerships, licensing, and acquisitions

Support diligence, strategic rationale, and integration planning for IO&E opportunities

Translate market trends, competitive dynamics, and healthcare economics into actionable strategic recommendations

Coordinate strategies, action plans and communication across the regions as well as other marketing stakeholders to drive cross-functional alignment

Champion the voice of the business and customer within the franchise leadership team. Translate insights into actionable requirements to inform cryoablation lifecycle management, growth, sustaining, new product portfolio and new business development decisions. Prioritize market issues and opportunities and allocate organization resources accordingly (budget, people, process, etc.)

Communicate franchise opportunities and business needs clearly and negotiate necessary functional and/or senior management resources commensurately

Partner with Sales, Sales Operations, and Marketing Operations to optimize pricing, portfolio offers, and commercial effectiveness

Remove organizational barriers and drive decision-making by leveraging matrix relationships and capability (senior management, Sales, R&D, Ops, Clin/Reg, Regional marketing, Corporate Marketing, etc.)

Foster and leverage relationships with key physicians, customers, societies, company partners and others to further franchise/division goals. Facilitate team's development of relationships with key opinion leaders

Understand future business needs and set expectations for excellence accordingly (skill set, product, or process). Drive change by establishing priorities, then developing plans defining roles and accountabilities for improvement, and metrics for evaluating success

Qualification

Global marketing experienceProduct launch experienceCommercial program managementMarketing strategyTeam leadershipAction-oriented mindsetExecutive presenceInterpersonal skillsCollaboration