Champion Petfoods · 18 hours ago
Advocacy & Training Manager
Louisville, CO
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $120K/yr
5+ years expChampion Petfoods is an award-winning pet food crafter with a reputation of trust spanning 35+ years. The Advocacy & Training Manager will develop and deliver advocacy training programs to enable sales associates to communicate brand values and product benefits effectively, while also engaging retailer and distributor partners in tailored training sessions.
Animal FeedManufacturingPet
Responsibilities
Leverage global training content to develop and execute training programs
Implement comprehensive advocacy training programs focused on pet nutrition, product knowledge, and brand storytelling tailored for the North America sales team and key customers
Localize global advocacy content to reflect North American regulatory requirements, market trends, and customer preferences in the pet food industry
Facilitate engaging training sessions using a mix of in-person, virtual, and digital learning tools
Develop 'train-the-trainer' programs to enable sales leaders and internal trainers to cascade advocacy training effectively
Partner closely with global advocacy teams, marketing, product development, regulatory affairs, and sales leadership to ensure consistent messaging and compliance
Act as the voice of the North America sales team in global advocacy strategy discussions, providing insights and feedback to optimize training content and delivery
Define and track KPIs related to training participation, advocacy adoption, and impact on sales performance and customer engagement
Collect and analyze feedback from sales associates and leadership to continuously refine training programs
Stay informed on industry trends, competitor activities, and regulatory changes affecting pet food advocacy and sales
Ensure all training materials comply with North American pet food regulations and company policies
Promote best practices in advocacy and sales enablement across the region and share successful approaches globally
Qualification
Required
Bachelor's degree in business, Marketing, Animal Science, Nutrition, or related field preferred
Minimum 5 years of experience in sales, sales training, enablement, or advocacy, ideally within the pet food, animal health, or FMCG sectors
Strong knowledge of pet nutrition, pet food products, and regulatory environment in North America
Excellent communication, presentation, and facilitation skills with the ability to engage diverse audiences
Proven ability to collaborate cross-functionally and manage multiple stakeholders
Data-driven mindset with experience in measuring training effectiveness and impact
Passion for pets and commitment to improving pet health and wellness
Benefits
401k with company matching.
Medical, dental, vision and employee assistance programs to meet your individual or family needs.
In house & online learning & development, as well as an education assistance program.
Free bag of premium pet food each month.
Company
Champion Petfoods
Champion Petfoods is a pet food manufacturer that produces high-protein and nourishing products for dogs and cats.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2022-11-01Acquired
Leadership Team
Mathieu Granger
Chief Financial Officer
David Singer
Chief Customer Officer North America
Recent News
National 4-H Council
2025-09-23
Company data provided by crunchbase