Cross Country Healthcare · 1 week ago
Recruitment Marketing & Operations Manager - Travel Recruitment
United States
Full-time
Remote
Entry, Mid Level
$70K/yr - $85K/yr
2+ years expCross Country Healthcare is a market-leading, tech-enabled workforce solutions and advisory firm. The Recruitment Marketing & Operations Manager is responsible for accelerating the fulfillment of open travel nursing and allied health orders by aligning real-time business demand with recruitment marketing execution, while optimizing candidate sourcing efforts and leveraging modern tools.
AdviceEducationHealth CareRecruitingStaffing Agency
Responsibilities
Review open travel nursing and allied health orders on an hourly and daily basis
Partner with Travel leadership (VPs, Directors) to prioritize orders based on bill rate, urgency, specialty demand, location desirability, and likelihood to fill
Identify high-impact opportunities where rapid sourcing and marketing activation can drive immediate submissions and placements
Continuously adjust focus as market conditions, client needs, and pay packages shift
Leverage expertise to source, segment, and activate candidates efficiently
Optimize lead ingestion, candidate lifecycle workflows, tagging, and data hygiene to ensure seamless handoffs to recruiters
Reactivate existing candidates in the database through targeted searches, campaigns, and automation
Use Bullhorn reporting and analytics to track submission and placement performance tied to sourcing activities
Use HubSpot to build and optimize automated workflows for nurturing and activating candidates by specialty, location, and readiness
Deploy campaigns quickly or execute independently when speed is required
Execute real-time, multi-channel sourcing tactics under Marketing direction, aligned to prioritized open orders
Research and partner on AI-enabled sourcing and outreach tools to scale candidate discovery and engagement
Utilize AI for messaging, segmentation, personalization, and workflow optimization
Continuously assess, refine, and scale tools that improve speed, efficiency, and conversion
Monitor travel healthcare staffing trends including bill rates, high-demand specialties, geographic hotspots, and candidate behavior
Provide real-time insights and recommendations to Travel and Marketing leadership to inform sourcing priorities and spend allocation
Qualification
Required
Minimum of 2 years of experience specifically within the travel healthcare staffing industry
Expert-level proficiency in Bullhorn (experience with a Bullhorn implementation or optimization project is a major plus)
Proven experience managing leads and automated sequences within HubSpot
Familiarity with modern AI sourcing tools (e.g., ChatGPT-4 for copy, AI-driven scrapers, or automated LinkedIn outreach tools)
Deep understanding of the 'traveler' persona—what motivates travel nurses and allied professionals to switch agencies
High school diploma or equivalent required
Preferred
Bachelor's degree in business or marketing preferred
Benefits
Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Voluntary Insurance
401(k) plan
Tuition Assistance
Pet Insurance
Wellness options through Burnalong
Company
Cross Country Healthcare
Cross Country Healthcare is a healthcare staffing company that offers recruitment process outsourcing and advisory services.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$3.84M2024-12-04Acquired
2004-08-03Post Ipo Equity· $3.84M
2001-10-25IPO
Leadership Team
Kevin Clark
Co-Founder and Chairman
Jerry Chico
Vice President, Procurement
Recent News
2025-12-16
MarketScreener
2025-12-15
2025-12-15
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