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CUMULUS MEDIA · 8 hours ago

Multimedia Account Executive

Myrtle Beach, SC

Full-time

Onsite

Entry Level

1+ years exp

Cumulus Media is a prominent media company with a diverse range of radio stations. They are seeking a Multimedia Account Executive to develop and implement effective digital and audio strategies for clients, ensuring growth within the digital and radio sales department.

Broadcast Media

Responsibilities

Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals, or other means to build and maintain a full pipeline of sales prospects

Able to identify client business needs by gaining a deep understanding of their goals, objectives, and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives

Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing

Creative spark - the ability to design, create and deliver customized advertising proposals / presentations and generate original ideas

Gain referral business by providing support, information, and guidance, qualitative research and recommending new opportunities for profit and/or service improvements

Deliver exceptional customer service

Beyond our broadcast products, must have strong familiarity and become full versed in selling both Cumulus’ station digital assets (e.g., streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers

Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysis

Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace

Qualification

Media Sales experienceDigital advertising knowledgeCRM proficiencyMicrosoft Office 365Lead generationCustomer serviceCommunicationPresentation skillsPositive attitudeCreative thinking

Required

1-2 years Media Sales background and experience preferred

Bachelor's degree in business, Marketing, or related field preferred

Proficient in Microsoft Office 365, CRM tools and business networking platforms

Must be highly proficient with CRM, MS 365, Word, PowerPoint, Excel, and Outlook

Must be highly proficient using online meeting tools; MS Teams and Zoom

Excellent communication skills

Experience developing new business relationships in an outside sales role

Excellent presenter to clients of sales opportunities and post-sale successes

Strong understanding of lead generation and ability to connect with viable prospects

Comprehension of sales metrics to fill a sales funnel and robust pipeline of residual business

Positive attitude with the willingness to get beyond comfort zone to grow professionally

High energy and passion for the job

Flexible and creative

Recognized top sales performer with a track record of over-achieving sales goals

Consistently a Top Performer in closing New Business

Digitally savvy with a clear understanding of digital advertising and how to sell it

Stay abreast of the competitive landscape and emerging technologies

Ability to perform independently in a fast-paced, hyper-competitive sales environment

Excellent interpersonal/communication skills; outgoing, sociable, and charismatic - you pride yourself on being able to strike up a conversation with anyone

Benefits

Medical, Dental & Vision Insurance coverage

401K with company match

Paid Vacation, Sick & Holiday time off

Life insurance, disability insurance, wellness, and an employee referral bonus program

Company

CUMULUS MEDIA

Glassdoor3.4

Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it.

Founded in 1997

Atlanta, GA, US

1001-5000 employees