Sr. Lead CDP Consultant jobs in United States
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Hathway: Now Bounteous · 15 hours ago

Sr. Lead CDP Consultant

Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions. The CDP Consultant will serve as the marketing technology point of contact, helping clients maximize their investment in Customer Data Platforms by developing strategic roadmaps and working with multidisciplinary teams.

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Responsibilities

Be a platform expert in Adobe Real-Time CDP and other Customer Data Platform solutions
Provide deep domain expertise in our client’s business and broad knowledge of digital marketing together with a Marketing Strategist industry
Assess and audit the current state of a client’s marketing technology stack together with a Solutions Architect
Conduct stakeholder interviews and gather business requirements
Translate business requirements into CDP use cases
Prioritize CDP use cases together with the client
Create a strategic CDP roadmap focused on activation
Work with the Solution Architect to strategize, architect, and document a scalable CDP implementation, tailored to the client’s needs
Provide hands-on support and platform training for our clients

Qualification

Adobe Real-Time CDPCustomer Data PlatformsMulti-channel marketing hubsData visualization toolsAnalytics toolsClient-facing skillsA/B testing toolsMarketing automation tools

Preferred

5+ years of relevant work experience in marketing, consulting, or analytics
3+ years of experience working in an agency environment; strong consulting, and client-facing skills
3+ years of experience working with multi-channel marketing hubs by Adobe, Salesforce or similar
Strong understanding of customer data platforms and the modern data infrastructure
Hands-on experience configuring Adobe Real-Time CDP, including creating complex audiences
Experience with Adobe Tags (formerly called “Launch”) and AEP WebSDK implementation is a plus
Experience with analytics tools like Google Analytics or Adobe Analytics is a plus
Experience with data visualization tools such as Tableau, PowerBI, etc. is a plus
Experience with marketing automation tools is a plus
Experience with A/B testing tools is a plus
College degree in Marketing, Business, Analytics, Data Science or related field

Company

Hathway: Now Bounteous

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Hathway is now Bounteous! Follow the new Bounteous Restaurant & Convenience LinkedIn page for industry news, insights, and more.

Funding

Current Stage
Growth Stage
Total Funding
unknown
2021-11-11Acquired

Leadership Team

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Jenny Frith, PHR
Director, People Success Business Partner
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