BPD · 3 days ago
Senior Account Executive, Communications (Payor/Provider)
Nashville, TN
Full-time
Hybrid
Mid, Senior Level
2+ years expBPD is a marketing services firm that delivers the future to healthcare’s leading brands. They are seeking a Senior Account Executive who will be responsible for developing and executing innovative communication strategies for hospital and health system clients, focusing on payor and provider dynamics.
AdvertisingBrand MarketingMarketingPublic Relations
Responsibilities
Drive progress and execution across all aspects of payor/provider work, such as completing research, drafting materials, campaign plans, and proactively assessing engagement next steps
Measure and report performance on campaigns; regularly monitor and create performance reports for payor/provider engagements for updates to the account team and client
Form a strong client relationship, earning the reputation of a trusted point of contact
Execute on research initiatives through interviews and survey instruments
Monitor client business objectives, healthcare media, as well as payor/provider management channels (Becker’s, Modern Healthcare, etc.) daily for the latest trends and case studies. Be able to share top-level findings with the team or client
Research and build stakeholder databases from scratch (broker, influencers, etc.)
Take highly nuanced information and craft compelling and relatable written narratives tailored for specific target audiences (brokers, providers, boards, etc.)
Identify ideas and concepts for organic growth or extended engagement opportunities for BPD that are in-line with clients’ business goals, the overall engagement, and communication strategy
Collaborate effectively with team members demonstrating a comfort level in managing both upward and downward communication
Qualification
Required
2-4 Years of experience
Solid foundation in communications strategy development and execution
Desire to be hands-on every day to help deliver innovative, research-based, tactical programming for hospital and health system clients
Exceptional writing skills with an understanding of multi-channel communications
Ability to juggle multiple projects and quick-turn deadlines
Proactive in recommendations to account team and client
Understanding of corporate communications and its role in influencing and activating target audiences
Demonstrated experience in supporting the development and execution of strategic communication programs
Ability to drive progress and execution across all aspects of payor/provider work
Ability to measure and report performance on campaigns
Ability to form strong client relationships
Experience executing on research initiatives through interviews and survey instruments
Ability to monitor client business objectives and healthcare media
Ability to research and build stakeholder databases from scratch
Ability to craft compelling and relatable written narratives tailored for specific target audiences
Ability to identify ideas and concepts for organic growth or extended engagement opportunities
Ability to collaborate effectively with team members
Demonstrated track record of developing and executing successful communication or outreach programs
Demonstrated ability to build relationships quickly both internally and externally
Ability to ensure all deadlines are met for the team and client
Superior organizational skills, attention to detail, and follow-through
Preferred
Vendor management or account management experience
Payor network or communications department, Agency, or Healthcare Provider in-house communications experience
Company
BPD
BPD offers marketing services for healthcare brands, focusing on strategy, creativity, and revenue growth.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2025-10-21Acquired
Leadership Team
Ward Parker
Partner/Chief Creative Officer
Recent News
MJH Shared Services, LLC
2025-10-23
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