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Wondr Health · 14 hours ago

Content Strategist

United States

Full-time

Remote

Senior Level

5+ years exp

Wondr Health is a digital behavioral change program focused on weight management, aiming to improve physical and mental wellbeing. The B2C Marketing Content Strategist will lead the planning, creation, and optimization of multichannel content to drive enrollment and engagement across consumer audiences.

Health Wellness & Fitness

Responsibilities

Own the B2C content roadmap across Adoption and Engagement, aligning to priority growth targets and participant lifecycle stages

Create and optimize emails, SMS, print mailers, flyers, on‑site communications, social ads, and landing page copy that convert eligible populations

Architect and write emails, SMS, push, and in-app notifications that reinforce habit formation, highlight new content/features, and celebrate progress

Build creative briefs and test plans for Creative, specifying audience, goals, hypotheses, success metrics, and required variants

Collaborate with Product, Coaching, and Content teams to translate product updates and behavioral science into approachable, actionable microcopy

Support new product and feature launches, develop clear, differentiated messaging frameworks and content that articulates value-props that drive adoption, and support ongoing engagement

Partner with video and content production teams in the planning and execution of content assets to support engagement and adoption goals

Develop content that is trigger based and supportive of lifecycle journeys (welcome, activation, progress nudges, repeaters, reengagement) leveraging motivator-based messaging

Own the marketing asset library and develop/execute a strategic plan for re-envisioning consumer materials that are used by clients to educate their employee populations about Wondr and our offerings

Conduct thorough research on industry trends, competitor messaging, and participant preferences

Maintain Wondr’s voice/tone, and editorial standards across channels; ensure inclusive, empathetic content aligned to behavior change principles and personas

Integrate participant personas and motivator segments into content strategy and execution, tailoring messaging by audience needs, barriers, and readiness across lifecycle stages

Qualification

Consumer content strategyPerformance marketingEmail/SMS/push marketingBehavioral scienceContent briefingMultichannel orchestrationAgile methodologyResearch skillsCollaboration

Required

5–8 years in consumer content strategy/copywriting for performance marketing across email/SMS/push/social/landing pages

Demonstrated success driving measurable enrollment and ongoing engagement through structured testing and lifecycle messaging

Ability to turn behavioral science, product requirements, and audience insights into empathetic, plain language content

Proficiency with content briefing, modular copy systems, and multichannel orchestration

Familiarity with platforms like Iterable or equivalent MAP/CRM tools

Strong collaboration chops with Product and Creative

Comfort working in agile sprints and responding to data-driven iteration

BA/BS required

5–8 years of experience in consumer content marketing with demonstrated growth history and examples of past results

Preferred

Degree in Marketing, Communications or English preferred

Health, wellness, or digital product experience a plus

Company

Wondr Health

Wondr Health™ is a digital behavioral change program focused on weight management that helps participants improve their physical and mental wellbeing through simple, interactive, and clinically-proven skills and tools.

Founded in 2007

Dallas, TX, US

51-200 employees