Apply on Employer Site

Evergreen Enterprises · 2 weeks ago

Digital Content Designer

Richmond, VA

Full-time

Onsite

Entry, Mid Level

2+ years exp

Evergreen Enterprises is a leading manufacturer of home and garden décor, and they are seeking a passionate, marketing-minded Digital Content Designer to support digital content creation across a portfolio of six unique brands. This role blends design and digital marketing execution, producing visual assets for various digital platforms while ensuring brand consistency and effectiveness.

Home and GardenHome RenovationInterior Design

Responsibilities

Design digital assets for six brands, maintaining distinct brand standards, tone, and visual identity

Create platform-optimized content for Facebook, Instagram, TikTok, Pinterest, LinkedIn, and paid social

Produce email-ready design assets (modules, banners, CTAs, GIFs/light motion elements) tailored to campaign goals

Assist in building emails in drag-and-drop editors (HubSpot) with a focus on layout, usability, and conversion performance

Design graphics, homepage hero images, promotional assets, and landing page modules for Shopify storefronts

Create short-form video and motion graphics for social and paid media use (Reels/TikTok preferred)

Adapt creative into multiple formats, ratios, and placements to support A/B testing and channel performance

Partner with marketing leads to interpret briefs, understand campaign objectives, and execute on-brand deliverables

Participate in brainstorming for seasonal promotions, product launches, and brand campaigns

Collaborate with the Social Media and E-Commerce teams to ensure assets support channel KPIs (engagement, CTR, revenue)

Maintain an organized asset library, templates, and brand toolkits for efficient content reuse

Attend weekly planning meetings, campaign reviews, and seasonal creative walkthroughs

Learn and uphold the unique look, feel, and voice of each of Evergreen’s six brands

Understand key customer personas and adjust content style accordingly (B2B vs. D2C)

Ensure visuals align with brand guidelines while continuously improving clarity, accessibility, and engagement

Support quality control and accuracy checks before publishing or handoff

Qualification

Digital designAdobe Creative SuiteSocial media content creationEmail marketing toolsContent productionTask ownershipAttention to detailTime management

Required

Minimum 2 years of professional experience in digital design, marketing creative, or content production (agency, in-house, internship or freelance accepted)

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign; Premiere or After Effects a plus)

Experience with Canva or Adobe Express for template adaptation and rapid content production

Comfort creating static and light motion content for social media; familiarity with Reels/TikTok trends is beneficial

Interest in marketing concepts such as funnel stages, A/B testing, and measuring creative performance

Willingness to learn drag-and-drop email builders (HubSpot, Klaviyo)

Curiosity about Shopify, CMS workflows, and digital-first storytelling

Strong attention to detail, task ownership, and time management in a fast-moving environment