Apply on Employer Site

NFI · 2 days ago

Content Writing Specialist

Camden, NJ

Full-time

Onsite

Mid Level

$54K/yr - $72K/yr

3+ years exp

NFI is a leading company in North American logistics, seeking a dynamic Content Writing Specialist to enhance their marketing efforts. The role involves creating persuasive B2B content across various mediums to drive leads and strengthen brand loyalty.

LogisticsTransportation

Responsibilities

Write and edit high-quality, persuasive content for B2B marketing materials including blogs, press releases, presentations, case studies, whitepapers, assorted digital campaigns, and other creative pieces

Serve as a steward of NFI’s brand voice and ensure that tone and messaging across all content align with the brand's sales and marketing goals

Repurpose and adapt content across multiple formats (e.g., turning a blog post into social copy or email messaging) to maximize its reach and impact

Conduct research on industry trends, competitor content, and the target audience's needs to inform content creation and ensure relevancy

Collaborate with the marketing, design, sales, and operations teams to develop content that supports lead generation and brand awareness

Maintain a content calendar and ensure all projects meet deadlines

Support SEO initiatives through keyword optimization and digital best practices

Assist in measuring content performance through analytics tools and provide insights to increase engagement and conversions

Assist with reputation management initiatives, contributing to the process when needed

Qualification

Content writingSEO principlesB2B marketingContent management systemsProject management toolsResearch skillsOrganizational skillsCreative thinkingTeam collaborationAttention to detail

Required

Minimum 3-5 years of experience working in a corporate marketing or advertising agency environment

Bachelor's degree in English, Marketing, Communications, Journalism, PR, a related field, or equivalent experience

Strong writing and editing skills with exceptional attention to detail, grammar, and style, with the ability to adapt voice and tone across multiple audiences and formats

Strong organizational skills with the ability to manage multiple projects and shifting priorities

A portfolio of professional writing samples (digital and/or print)

Ability to think creatively and develop new content ideas that engage a B2B audience

Familiarity with best practices for content marketing, digital platforms, and email marketing

Basic understanding of SEO principles, keyword research, and optimizing content for search engines and AI-driven search tools

Comfortable researching industry topics, trends, and audience needs to create relevant and authoritative content

Team-oriented and able to work collaboratively with cross-functional teams

Technology: Familiarity with content management systems (CMS) like WordPress or HubSpot, and project management tools like Monday.com