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Guardz · 7 hours ago

Product Marketing Manager

Miami, Florida, United States

Full-time

Onsite

Entry, Mid Level

2+ years exp

Guardz is a rapidly emerging player in the cybersecurity sphere, focused on creating a safer digital landscape for small and medium businesses. They are seeking a Product Marketing Manager who will bridge product, sales, and marketing by providing market insights, crafting narratives, and enabling go-to-market teams.

Artificial Intelligence (AI)Cyber SecurityInformation TechnologyIT ManagementSmall and Medium Businesses

Responsibilities

Competitive Intelligence: Analyze market trends, customer insights, and competitor activities to inform strategy and identify opportunities

Market Positioning & Messaging: Develop clear, differentiated, and value-driven messaging that articulates the unique benefits of our products

Go-to-Market: Execute product launches and campaigns in close collaboration with Product, Sales, and Customer Success teams

Sales/Distribution Enablement: Create materials such as pitch decks, one-pagers, battle cards, and product guides to empower the sales team

Content: Collaborate with the marketing team to produce varying assets (may be case studies, white papers, and website content among others) that support product awareness and demand generation

Qualification

Product marketing experienceMarket researchCompetitive analysisCybersecurity experienceStorytelling skillsAdapt messagingSmall business exposureNative English speakerCreative thinking