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Dutch Bros Coffee · 2 days ago

Lifecycle Marketing Specialist

Tempe, AZ

Full-time

Hybrid

Mid Level

4+ years exp

Dutch Bros Coffee is a fun-loving company that makes a difference one cup at a time. The Lifecycle Marketing Specialist is responsible for orchestrating customer lifecycle campaigns and targeted programs, requiring a mix of technical execution, data-driven optimization, and project management.

CoffeeFood and BeverageRestaurants

Culture & Values

Responsibilities

Lead the end-to-end implementation, maintenance and optimization of the customer journey roadmap, ensuring a seamless and personalized experience across all digital touchpoints

Evolve manual, point-in-time, marketing efforts toward behavior-based automated triggers to drive high-value actions and long term customer retention

Partner closely with App, Product, Engineering and Data Science teams to bring the lifecycle strategy to life

Oversee full-funnel campaign orchestration, including creative briefing, offer strategy, communication cadence and multi-channel deployment

Monitor health metrics across all automated campaigns and programs, utilizing data to lead ongoing optimization efforts and sharing actional insights

Design and implement structured A/B test plans to continuously improve performance

Qualification

CRM experienceLifecycle marketingBraze proficiencyData analysisProject managementIntellectual curiosityProactiveMartech systemsDetail orientedAdaptableCommunication skills

Required

Bachelor's Degree in Marketing, preferred

4+ years of experience in CRM or digital marketing, specifically in digital communications and lifecycle marketing required

Hands on keyboard experience building complex, multi-stage journeys within enterprise level CRM platforms. Braze experience is preferred

Experience in the QSR retail, online ordering, or third-party delivery is a plus

An unwavering attention to detail and commitment to impeccable execution

Strong organizational prowess, adept at managing complex projects with multiple stakeholders under tight deadlines

Stellar communication skills, ability to communicate to both technical and non-technical stakeholders

Test and learn mindset with the ability to pivot strategies based on performance or shifting business priorities

Analytical curiosity, with a continuous drive for understanding the 'why' and proactively recommend optimizations

Detail oriented

Intellectual Curiosity

Hungry

Proactive

Adaptable

Proficient in Martech Systems

In-Office Environment: Must be able to work in a busy, crowded, and loud office with frequent distractions and interruptions

Must be able to collaborate in-person with occasional impromptu in-person meetings

Office Conditions: Adaptability to typical office conditions, which may include exposure to air conditioning, heating, artificial lighting, and varying noise levels

Mobility: Ability to sit, stand, reach, twist, stretch, and work at a desk for long stretches. Must be able to occasionally move or lift office items up to 25 pounds

Hearing Requirements: Hearing must be sufficient or correctable to ensure clear understanding of spoken information, including participating in virtual meetings and phone calls. Use of hearing aids or other assistive devices is acceptable if needed

Reading and Writing Proficiency: Ability to read and write in English is essential for processing documents, drafting reports, and following up on necessary actions. Proficiency in written communication is required to handle job-related tasks effectively

Vision Requirements: Vision must be adequate or correctable to perform essential job duties, such as reading documents on a computer screen and using other visual tools. Use of corrective lenses or other measures to meet visual requirements is expected if needed

Technology Proficiency: Must be proficient in operating a computer and other office productivity tools such as printers, scanners, and collaboration software

Effective Communication: Must possess strong verbal and written communication skills to interact effectively with team members, clients, and other stakeholders via email, video conferencing, and other in office communication tools