Starling · 1 day ago
Sales Director - Senior Living
Starling is seeking a dynamic and passionate Sales Director to help pre-lease their upscale senior living community, The Grove at Trelago. The Sales Director will be responsible for generating leads, managing sales presentations, and working closely with the community team to achieve occupancy and revenue goals.
Assisted LivingConsultingHealth CareReal Estate
Responsibilities
Creates a dynamic, successful Marketing Plan in order to achieve marketing goals and maintain a positive reputation with Executive Director / Corporate Team
Interacts with all leads whether provided through advertising, public relations, referral, or personal contact and turn those leads into residents of the community through the use of professional selling skills
Achieves monthly Critical Success Factors (calls, personal note cards and presentations) for the purpose of maintaining a strong pipeline of leads
Builds customer focused relationships by advancing the lead through the sales process and gaining customer commitment (with residents, family, and professional referral sources)
Ensure that each prospect receives outstanding service by providing a friendly environment, which includes greeting and acknowledging every prospect, maintaining solid product knowledge, and all other aspects of customer service
Work with other team members and management to plan, coordinate, and implement monthly prospect and/or referral source activities and events
Maintain prospect interest and commitments through continuous follow-up
Follow organizational procedures in lead tracking and maintain current records of all leads and prospects
Demonstrate an expertise and knowledge of current best practices in successful upscale retirement housing sales and marketing techniques
Represent in a professional manner the organization at public and community functions and foster a positive image of the community
Comply with applicable federal, state and local laws, rules, and regulations; maintain knowledge of and follow all company policies and procedures
Obtain knowledge and demonstrate the principles of Starling, person directed care and successful aging philosophies and their inherent core values of commitment, respect, compassion, dedication, team work and quality. Associate will support, actively participate and act in accordance with the principles of the Starling service culture and be familiar with and fluent in the language and service pillars of Starling
Maintain regular and punctual attendance at work and meetings
Conducts weekly strategy and advisory meetings with the Executive Director
Submits timely weekly sales results as directed
Tracks leads, keeping accurate records on all leads and prospects
Ensures CRM is current and notes reflect prospects situation
Understands competitive opportunities and threats and presents strategic alternatives to combat these to the Executive Director
Demonstrates a strong understanding of the senior care market
Strives to meet predetermined monthly sales goals
Generates leads and move-ins from targeted referral sources
Identifies referral sources through site specific research
Reviews and facilitates the Move-In Packet with the resident and/or family
Facilitates and coordinates the Resident Assessment (if applicable)
Oversees and manages the move-in process as outlined in the Resident Move-In and the Apartment Readiness checklists
Ensures all state mandated paperwork and forms are completed on or before the move-in date by the family and/or resident
Keeps abreast of professional development in the field by reading, attending conferences and training sessions
Acts professionally and honestly at all times in the representation of the Community
Other duties as assigned
Qualification
Required
Five years of sales experience
Preferred
Bachelor's degree in marketing or related field highly preferred; Associate degree with requisite experience will be considered
Sales experience within a senior living environment preferred
Company
Starling
Starling offers luxurious living, assisted living and services for seniors.
Funding
Current Stage
Growth StageRecent News
2025-12-26
2025-11-21
2025-11-21
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