XiFin, Inc. · 3 days ago
Customer Marketing Manager
Charleston, SC
Full-time
Onsite
Mid, Senior Level
$80K/yr - $110K/yr
5+ years expXiFin, Inc. is a healthcare technology company focused on transforming healthcare through innovative solutions. The Customer Marketing Manager role is essential for enhancing customer relationships and driving engagement through targeted marketing strategies and campaigns.
Enterprise SoftwareHealth CareHealth DiagnosticsInformation TechnologyMedical DeviceSoftware
Responsibilities
Develop marketing strategies, create communication plans, and implement campaigns and programs that lead to improved customer engagement as measured by more contacts across different functional groups
Drive customer adoption of solution enhancements and additional products through customer-facing campaigns, promotional messaging, and supporting collateral
Collaborate closely with customer-facing teams to identify and engage customers in promoting their successes using XiFin solutions through various marketing channels, including industry events
Support development of agendas, content, and promotional messaging for XiFin’s customer events
Manage XiFin’s customer satisfaction market research activities
Collaborate with customer-facing teams to conduct customer research to identify key areas of focus, improvement opportunities, insights, and satisfaction levels
Lead creation of content, messaging, and campaigns that support the promotion and adoption of XiFin’s strategic partners’ products and services, including event support, partner promotions, and co-branded initiatives
Qualification
Required
Bachelor's degree in Marketing, Business Administration, Communications, or a related field
5+ years in marketing, with a focus on customer marketing, preferably within healthcare technology, SaaS, or revenue cycle management or financial services industries
Solid understanding of customer engagement strategies and lifecycle marketing
Experience creating content for events, webinars, and newsletters
Familiarity with marketing automation (e.g., HubSpot) and CRM tools (e.g., Salesforce)
Detail-oriented, organized, and proactive
Ability to communicate clearly and confidently, both in writing and in conversation, with the ability to simplify complex concepts
Eager to learn, ask great questions, and work with others to solve problems
Possess an analytical mindset with experience measuring communication and campaign performance and executing market research
Collaborative team player with experience working cross-functionally
Benefits
Comprehensive health benefits including medical, dental, vision, and telehealth
401(k) with company match and personalized financial coaching to support your financial future
Health Savings Account (HSA) with company contributions
Wellness incentives that reward your preventative healthcare activities
Tuition assistance to support your education and growth
Flexible time off and company-paid holidays
Social and fun events to build community at our locations!
Company
XiFin, Inc.
XiFin is a healthcare information technology company that empowers healthcare organizations to navigate an increasingly complex and evolving healthcare landscape.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$8MKey Investors
Goldman SachsWindward Ventures
2025-09-03Series Unknown
2014-07-30Acquired
2006-09-11Series D· $2M
Leadership Team
Erik Sallee
EVP and Chief Financial Officer
Jeff Carmichael
Senior Vice President Of Engineering
Recent News
Company data provided by crunchbase