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Baptist Memorial Health Care · 12 hours ago

Senior Digital Marketing Coordinator (University)

Memphis, TN

Full-time

Onsite

Mid, Senior Level

3+ years exp

Baptist Memorial Health Care is seeking a Senior Digital Marketing Coordinator to lead the development and implementation of advanced digital strategies for Baptist Health Sciences University. This role involves managing digital content, optimizing user experience, and coordinating marketing initiatives to enhance the university's visibility and engagement.

GovernmentHealth CareHospitalMedicalNon ProfitNursing and Residential CareRehabilitationWellness

Responsibilities

Leads the development and execution of an integrated digital marketing strategy for BHSU in collaboration with the Director of Marketing and Alumni Affairs, incorporating SEO, content planning, and user experience optimization

Independently manages the creation, coordination, and publication of digital content across the University’s digital platforms (website, social media, e-newsletters, and more), ensuring alignment with institutional priorities and goals

Oversees the enforcement of brand and content standards and serves as the primary content strategist and advisor for internal stakeholders, promoting consistency and engagement across all channels

Serves as the lead website content editor, or webmaster, and serves as the primary point of contact for all departments regarding digital presence, including training and supporting contributors

Proactively researches and recommends new digital marketing technologies, platforms, and strategies to expand the University’s digital footprint and enhance audience engagement

Leads the digital response and service recovery tactics for social media and website communications, ensuring prompt and professional interactions and crisis response, in coordination with leadership

Directs the planning, scheduling, and execution of photography and videography initiatives to support brand storytelling and campaign needs, including vendor management when applicable

Monitors digital performance metrics and provides regular reports and recommendations to the Director of Marketing and Alumni Affairs to support data-driven decision-making

Serves as the primary point of contact for assigned internal clients, providing strategic guidance on digital marketing needs, managing project intake, and ensuring timely execution by routing tasks through appropriate members of the marketing team

Performs related accountabilities/responsibilities as required or directed