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CapCenter · 5 hours ago

Performance Marketing Manager

Richmond, VA

Full-time

Onsite

Senior Level

5+ years exp

CapCenter is a fast-growing DTC mortgage, realty, and insurance company headquartered in Richmond Virginia, transforming the home buying, selling, and financing experience. They are seeking a Performance Marketing Manager to use financial modeling and performance analytics for media planning, buying, and optimization across various channels.

FinanceInsuranceReal Estate

Responsibilities

Develop full-funnel media plans aligned to acquisition and brand objectives

Use NPV modeling to guide channel selection, allocation, and market investments

Translate financial models into actionable media recommendations for leadership

Coordinate with creative teams to align messaging with paid media investments

Stay current on media trends, audience behavior, and platform innovation

Plan and buy media across digital media (paid social, CTV, streaming audio, and display) and traditional media (print, terrestrial radio, outdoor, television)

Use marketing analytics to drive campaign management and document changes

Negotiate rates, added value, and placements with media vendors and partners

Manage budgets, pacing, and vendor performance across all channels

Oversee trafficking, QA, and creative delivery to ensure flawless execution

Implement and manage click, conversion, and event tracking across channels

Ensure proper use of pixels, tags, utms, and SDKs to support accurate reporting

Measure media performance using attribution-aware KPIs such as CPL, CPA, ROAS, lead quality, conversion velocity, and NPV accounting channel conversions

Analyze results and deliver clear insights and recommendations to stakeholders

Use insights to inform payback models, channel mix, frequency, and sequencing

Test new channels, formats, and tactics; document learnings and scale what works

Validate data quality and troubleshoot discrepancies across marketing platforms

Qualification

Media planningBuyingFinancial modelingAttribution frameworksMeta Ads ManagerCRM platformsVendor-management skillsData interpretationCampaign managementCommunication skillsOrganization skills