HealthLinks Marketing · 1 week ago
Digital Marketing Specialist
Charleston, SC
Full-time
Hybrid
Mid Level
3+ years expHealthLinks Marketing is hiring a Digital Marketing Specialist to help power the next generation of healthcare growth. The role involves executing and optimizing AI-enabled search, paid media, and programmatic campaigns while managing full-funnel performance tracked through a centralized analytics dashboard.
Brand MarketingDigital MarketingGraphic DesignSocial Media
Responsibilities
Manage and optimize Google Ads (search, display, Performance Max)
Manage and optimize paid social media campaigns (Meta, LinkedIn, and emerging platforms)
Drive organic SEO and AI-SEO performance across websites and AI discovery platforms
Optimize client visibility in ChatGPT and emerging AI search environments
Plan and execute programmatic campaigns, including:
Site and CRM retargeting
Native and display placements
Geofencing and geo-targeted strategies
Automated and rules-based optimization
Build and manage multi-touch digital funnels (search & social → landing → conversion → nurture)
Track performance using our analytics and reporting dashboard
Analyze results and translate data into clear, actionable insights
Collaborate with strategy, content, design, and account management teams to align execution
Support landing page optimization, CRO, and website performance initiatives
Stay ahead of evolving AI, paid media, and programmatic trends
Qualification
Required
3+ years of hands-on digital marketing experience
Proven experience managing Google paid search & display
Proven experience managing paid social media campaigns
Proven experience managing organic SEO and AI-SEO initiatives
Proven experience managing programmatic media platforms
Proven experience with landing page, QR, text, pixel and other types of tracking
Working knowledge of retargeting, native, geofencing, and automation strategies
Working knowledge of analytics, attribution modeling, and performance reporting
Familiarity with ChatGPT optimization and AI-driven content discovery
Strong analytical mindset with the ability to clearly document performance in our proprietary analytics dashboard
Preferred
Healthcare or regulated-industry experience is a plus, not required
Company
HealthLinks Marketing
HealthLinks Marketing, formerly HHK Healthcare Marketing, combines 20 years of strategic expertise to support the growth and success of healthcare organizations across the Southeast.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Hunter H. Kerrison
Chief Strategy Officer (CSO)
Company data provided by crunchbase