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Johnson & Johnson · 2 days ago

Director, Product Brand Marketing, OTTAVA

Cincinnati, OH

Full-time

Hybrid

Director/Executive

$172K/yr - $298K/yr

10+ years exp

Johnson & Johnson is a leader in healthcare innovation committed to improving health for humanity. They are seeking a Director, Product Brand Marketing, OTTAVA to lead the marketing efforts for their surgical robotics portfolio, collaborating with various teams to develop a strong brand narrative and ensure effective communication strategies.

Hospital & Health Care

Comp. & Benefits

Responsibilities

Collaborate with key partners across J&J MedTech to develop and deliver a differentiated narrative in robotics

Collaborate across functions and organizations to create clarity around brand story, application, and messaging to build alignment and consistency in application and communication of strategy and tactics

Lead cross-functional efforts to develop sales collateral, commercial playbooks, product and training collateral while creating a highly visible process for communicating progress and capacity

Support and ensure high quality development of marketing product assets

Build a high-performing team with a culture of inclusion and a diverse pipeline of talent for the future

Connect and translate core strategic marketing deliverables of segmentation, targeting and positioning into a multi-channel, communication strategy, inclusive of creative and idea approaches/selection, and initiatives

Partner with Front end and Upstream / New Product Development Global Marketing and Development team leads to support naming, expression and communication messaging for Surgical robotics platforms and product-based messaging, business objectives

Responsible to stay abreast of latest market trends and research results and incorporation of key learnings into messaging and communication initiatives

Qualification

Brand managementCommunication plansLeadershipCreative agency managementData analysisHealthcare backgroundSurgical procedures knowledgeMedical device industry knowledgeWritten communicationPresentation skillsCollaboration

Required

A Bachelor's Degree is required. MBA or advanced degree is preferred

10+ years of related business experience, including at least 5+ years of experience in brand management

Demonstrated leadership ability to successfully work across functional and geographic boundaries, preferably across multiple countries/market types/access models

Proven track record of initiating, building, and managing brand strategy and/or communication plans

Experience executing positioning initiatives, messaging platforms / campaign ideas and communication tactics across various mediums and channels

Proven track record of managing creative agency relationships

Proven track record of budget resources being used appropriately and according to plan

Demonstrated strong written communication and presentation skills

Demonstrated ability to lead and drive effective cross-functional efforts with the ability to influence senior management decisions and lead key discussions

Ability to gather data, analysis quickly and ability to understand and communicate complex concepts

Ability to facilitate and communicate at all levels of the organization

Ability to collaborate and lead across boundaries (e.g. with other J&J companies and Robotics & Digital Solutions)