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Under Armour · 6 hours ago

Lead, Social Media UA Women's

Baltimore, MD

Full-time

Hybrid

Mid, Senior Level

$103K/yr - $128K/yr

5+ years exp

Under Armour is committed to empowering those who strive for more, and they are seeking a Lead for UA Women’s Social Media. This role will be responsible for developing and executing the global social media strategy for Under Armour Women’s, focusing on authentic storytelling and community connection across social platforms.

ApparelDelivery ServiceFitnessInnovation ManagementInternetShoppingSporting Goods

No H1B

Responsibilities

Own editorial planning and content strategy for UA Women’s social channels across platforms– including Instagram, TikTok, YouTube, Pinterest, Snapchat, and emerging platforms

Capture, edit, and post social-first content, with a focus on authenticity, personality, and cultural relevance

Concept social series that spotlight product insights, behind-the-scenes access, innovation explainers, and athlete stories in ways that feel organic and build audience trust

Manage the Women’s social content calendar, ensuring alignment with global brand moments, campaigns, and product launches

Capture, edit, and post content to support in real-time sports moments and cultural moments

Partner with Brand Marketing, Creative, and Category teams to ensure social storytelling reflects Women’s category positioning, creative vision, and cultural moments

Collaborate with PR, Sports Marketing, and athlete/creator partners to spotlight women athletes, creators, and stories in authentic and compelling ways

Serve as a strategic partner to regional marketing teams, providing guidance on local Women’s content that ladders up to global strategy

Lead ideation and execution for Women’s digital and social activations, including campaigns, athlete moments, and cultural tentpoles

Identify emerging trends, platform behaviors, and audience insights to evolve how UA connects with women through social

Track performance against KPIs and translate data into actionable insights for internal partners

Build and maintain a test-and-learn roadmap focused on new formats, creators, partnerships, and storytelling approaches for Women’s

Qualification

Social media strategyContent strategyDigital marketingAdobe PremierePhotoshopLightroomAnalytical mindsetPassion for women's sportCross-functional collaboration

Required

5–7+ years of experience in social media, content strategy, or digital marketing, preferably within women's, sport, fashion, or lifestyle brands

Deep understanding of social-first storytelling and the cultural landscape surrounding women in sport and lifestyle

Strong cross-functional collaboration skills and the ability to lead projects end-to-end as an individual contributor

Analytical mindset with experience using performance data to inform strategy

Passion for women's sport, culture, and community-building is essential

Preferred

Experience with Adobe Premiere, Photoshop, and Lightroom a plus

Benefits

Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community

Under Armour Merchandise Discounts

Competitive 401(k) plan matching

Maternity and Parental Leave for eligible and FMLA-eligible teammates

Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being