This job has closed.

Chedraui USA · 2 days ago

Director of Marketing & Media

Commerce, CA

Full-time

Onsite

Director/Executive

$125K/yr - $175K/yr

6+ years exp

Chedraui USA is seeking an experienced Director of Marketing & Media for their Store Support Center. This role is responsible for the strategic management of marketing programs to support sales and brand development, working closely with various teams to drive customer engagement and brand awareness.

Retail

Responsibilities

Lead and manage the strategic implementation and tactical execution of Marketing & Merchandising promotional calendar and seasonal customer moments throughout omnichannel paid and owned media

Partner with the VP, Digital Marketing & Loyalty to ensure a holistic approach to media, promotional and shopper marketing programs leverage the right marketing and media mix and ensure alignment with our company strategy and objectives

Direct cross-functional work across Marketing, Media and Digital Commerce teams

Develop annual media, content and measurement plans to support both B2B and B2C customer bases to drive store/digital customer traffic and engagement

Develop strong working relationships to ensure with key Marketing, Merchandising and Digital Commerce stakeholders

Manage Media Agency of Record and Digital Coupon/Loyalty partnerships to ensure flawless execution and alignment with sales and engagement goals

Partner with the Marketing Analytics team and media AOR to develop effective reporting tools that will aid in assessing marketing and media performance and presenting media performance to a broader group

Oversee promotions and merchandise marketing through effective leadership, providing guidance and prioritization of activities for paid and owned promotional media packages, partnerships, and digital coupons

Support any local marketing and media needs for store openings or remodels

Support market level intelligence including the Customer Data Platform (CDP), competitive insights, customer/media profiles and personas, media consumptions/usage trends

Help initiate and participate in Marketing Creative reviews and digital thoughts leadership meetings to share insights and trends in the marketing, media and shopper spaces and drive innovation through agile test, learn and apply approach

Direct all relevant budgets for media and content through agency partners

Direct and motivate the Associate Manager, Social Media and Manager of Shopper Marketing to connect the marketing voice throughout all media channels for both paid and owned media