Under Armour · 1 week ago
Lead, Social Media Outdoor
Baltimore, MD
Full-time
Hybrid
Senior Level
$103K/yr - $128K/yr
6+ years expUnder Armour is committed to empowering those who strive for more, and they are seeking a Lead for their Outdoor, Fishing, and Freedom social media categories. This role will own the global social media content strategy and execution, focusing on storytelling and cultural relevance to enhance brand engagement across various social platforms.
ApparelDelivery ServiceFitnessInnovation ManagementInternetShoppingSporting Goods
No H1B
Responsibilities
Own editorial planning for UA’s Outdoor social channels across platforms– including Instagram, TikTok, YouTube, Pinterest, and emerging platforms as needed
Capture, edit, and post social-first content, with a focus on authenticity, personality, and cultural relevance
Concept social series that spotlight product insights, behind-the-scenes access, innovation explainers, and athlete stories in ways that feel organic and build audience trust
Manage the Outdoor’s social content calendar, ensuring alignment with global brand moments, campaigns, and product launches
Develop and publish content to support in real-time sports moments and cultural moments
Partner closely with Brand Marketing, Creative, and Category teams to ensure social content aligns with category positioning, creative direction, and campaign priorities
Collaborate with PR, Sports Marketing, and athlete/ambassador teams to bring authentic stories to life that resonate with outdoor and service-driven communities
Work with regional marketing partners to guide local content creation, ensuring consistency in voice while allowing flexibility for regional relevance
Lead tactical ideation and execution for category-specific digital and social activations, including product launches, campaigns, and cultural moments
Identify platform trends, media behavior insights, and audience learnings to inform content strategy and unlock new ways to connect with consumers
Track and analyze content performance against defined KPIs, delivering clear insights and recommendations to cross-functional partners
Build and maintain a test-and-learn roadmap focused on new formats, partnerships, creators, and platform capabilities
Qualification
Required
Bachelor's degree with typically 8 years of relevant experience, OR Master's degree with typically 6 years of relevant experience, OR Typically 12 years of relevant work experience without degree
5–7+ years of experience in social media, content strategy, or digital marketing, preferably within lifestyle, sport, or outdoor brands
Strong understanding of platform-native storytelling and community-building across Instagram, TikTok, and YouTube
Proven ability to collaborate cross-functionally and influence without direct authority
Highly organized, detail-oriented, and comfortable managing multiple content streams simultaneously
Preferred
Passion for outdoor culture, fishing, service, or purpose-driven storytelling is a strong plus
Experience with Adobe Premiere, Photoshop, and Lightroom a plus
Benefits
Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
Under Armour Merchandise Discounts
Competitive 401(k) plan matching
Maternity and Parental Leave for eligible and FMLA-eligible teammates
Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Company
Under Armour
Under Armour is a manufacturer of footwear, sport, and casual apparel.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$567.4MKey Investors
Fairfax Financial HoldingsBDT & MSD Partners
2026-01-02Post Ipo Secondary· $67.4M
2025-06-17Post Ipo Debt· $400M
2023-05-31Post Ipo Secondary· $100M
Leadership Team
Kevin Plank
Founder, President & CEO
Colin Browne
Chief Operating Officer
Recent News
Computer Weekly
2026-01-23
2026-01-22
Company data provided by crunchbase