ICONMA ยท 2 months ago
Business Analyst IV
Cupertino, CA
Full-time
Onsite
Senior Level
$83.58/hr - $86.33/hrICONMA is a company specializing in Consumer Products and Software Services, seeking a Business Analyst IV for their Cupertino, CA location. The role involves collaborating with analytics and engineering teams to analyze and optimize the 3DS SCA authentication funnel, addressing critical issues and providing actionable insights for business improvements.
Staffing & Recruiting
Responsibilities
End-to-End Funnel Mapping & Analysis:
Collaborate extensively with our analytics and engineering teams to meticulously map every stage of the 3DS SCA authentication funnel, from initial transaction request to final authorization
Investigate and pinpoint the root causes for critical issues such as:
Failure to initiate 3DS authentication for eligible transactions
Failure to submit authorization requests after a successful 3DS authentication
A comprehensive, documented map of the current 3DS SCA authentication funnel, clearly highlighting all drop-off points and identified failure modes
A detailed report outlining critical 3DS specification data points currently missing from our analytics and their potential value for business insights
A prioritized list of recommendations for data capture and integration enhancements
In-depth analysis of specific failure scenarios (e.g., reasons for 3DS initiation failure, post-authentication authorization declines)
An actionable optimization plan aimed at improving 3DS step-up rates and reducing funnel abandonment
Qualification
Required
Deep 3DS SCA Expertise: Extensive hands-on experience and a thorough understanding of EMV 3-D Secure (3DS) specifications, including frictionless and challenge flows, data elements, message types, and the implications for Strong Customer Authentication (SCA) under regulations like PSD2
Proven ability to perform deep-dive data analysis, identify trends, draw robust conclusions, and translate findings into actionable strategies. Experience with funnel analysis is essential
Demonstrated ability to read, interpret, and apply complex technical specifications (e.g., payment protocols, API documentation) to real-world problems
Proactive, detail-oriented, and resourceful in identifying and solving complex technical and business challenges
Verbal and written communication skills, with the ability to articulate technical concepts clearly to both technical and non-technical audiences
Benefits
Health Benefits
Referral Program
Company
ICONMA
ICONMA: Your Partner in Global Staffing Solutions and Digital Transformation ICONMA is a globally recognized, Woman-Owned staff augmentation and technology consulting firm.
Founded in 2000
1001-5000 employees
H1B Sponsorship
ICONMA has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (34)
2024 (31)
2023 (26)
2022 (39)
2021 (37)
2020 (69)
Funding
Current Stage
Late StageLeadership Team
Claudine George
Founder and CEO of ICONMA, LLC
Company data provided by crunchbase