Apply on Employer Site

Mattermost · 14 hours ago

Digital Experience & SEO Specialist

United States

Full-time

Remote

Entry, Mid Level

$95K/yr - $130K/yr

2+ years exp

Mattermost is a leader in collaborative workflow solutions for critical infrastructure organizations. They are seeking a Digital Experience & AI-Forward SEO Specialist to manage and optimize their owned channels, focusing on website performance, SEO strategies, and digital experience workflows while collaborating with various teams.

File SharingInformation ServicesInformation TechnologyMessagingSaaSSoftware

No H1B

Security Clearance Required

U.S. Citizen Only

Responsibilities

Manage CMS updates in WordPress: landing pages, blog posts, copy changes, template updates, and QA

Build new pages using established templates and maintain consistency in structure, design, and UX

Partner with cross-functional teams to support web updates across different user journeys and IMC launches

Collaborate with agencies on new site builds, localization, and modernized digital experiences

Lead modern SEO execution: metadata, structured content, keyword optimization, internal linking, tagging, schema

Use AI-assisted workflows for SEO auditing, content clustering, competitive research, brief creation, and optimization

Conduct SEMrush/Ahrefs reviews and implement recommendations to improve rankings and organic conversion

Apply AI tools to scale SEO execution, improve content relevance, and streamline audits

Own CRO and UX optimization, including form fills, navigation, load time, and mobile readiness

Manage and optimize digital experience platforms: Qualified, Navattic, Wistia, etc

Experiment with personalization, chat optimization, and AI-enhanced testing

Ensure analytics and tagging accuracy in GA4 and GTM in partnership with GTM Ops and Performance Marketing

Support campaign launches with high-quality landing pages and seamless user experiences

Collaborate with other platform owners (Pardot, 6sense, Salesforce) to ensure high-quality, consistent execution across digital channels

Manage and update Mattermost’s profile pages on G2, Capterra, and other review platforms

Maintain accuracy, speed, and operational excellence across all owned digital touchpoints

Qualification

SEO strategyWordPressAI toolsGA4GTMHTML/CSSB2B SaaS experienceCuriosityOrganizational skillsCollaboration

Required

2–5 years of B2B SaaS digital marketing, SEO, or web management experience

Strong proficiency with WordPress (required); Webflow a plus

Familiarity with SEO tools (SEMRush, Ahrefs, Search Console, etc.)

Working knowledge of GA4, GTM, and digital tracking frameworks

Basic HTML/CSS skills for troubleshooting and QA

Experience applying AI or automation to digital marketing workflows

Strong organizational skills and ability to manage multiple projects

Must be able to work with Eastern Time zone overlap

A collaborative, curious, detail-oriented team player who owns execution end-to-end

This role may require the candidate to obtain and maintain a U.S. security clearance in the future. As such, applicants must be U.S. citizens and eligible to obtain a U.S. government security clearance