Guardian Jobs · 12 hours ago
PR & Media Manager, ANIMALS ASIA FOUNDATION LTD
United States
Full-time
Remote
Mid Level
3+ years expAnimals Asia Foundation is dedicated to ending bear bile farming in Vietnam and raising awareness for animal welfare. The PR & Media Manager will lead global PR efforts, manage media relationships, and develop creative campaigns to enhance the organization's profile and fundraising activities.
Marketing & Advertising
Responsibilities
Development of creative campaigns that deliver high quality coverage to reach target audiences in line with Animals Asia’s organisational and communications objectives including fundraising, brand awareness, policy influencing and behaviour change
Utilise a range of appropriate tactics such as celebrity and influencer support, CEO profile building and subject matter expert thought leadership
Participate in the development and implementation of our thought leadership program, supporting our internal subject matter experts to publish on Linked In, contribute to earned media and participate in speaking opportunities
Preparing, publishing, moderating and reporting on social media content for PR and media purposes, including the identification and targeting of key influencers to support our campaigns share our content
Support and promote global campaigns, appeals and events with PR, including the development of press materials and media targeting and liaison
Participate in a program of activity to develop and build the profile of our CEO, Jill Robinson, as a key ambassador for Animals Asia
Day to day running of the press office, including responding to media enquiries, drafting media releases, undertaking proactive pitch development, outreach to journalists and influencers, maintaining our database of media contacts and other general press office management
Leading on the creation and maintenance of our external events and key dates calendar to identify opportunities and clashes for PR
Keeping abreast of external events and news stories for reactive response and future planning
Identifying, monitoring and responding to any reputational and other reactive issues, including anything related to our celebrity ambassadors, in a timely and appropriate manner
Coordinate the monitoring, reporting and evaluation of all PR and media related activities, to assess and learn from the success of activities to feed into future plans as well as build the positive profile of the PR function across the organisation
Management of PR suppliers, such as Meltwater and MuckRack, to ensure a smooth and well-functioning press office with timely reporting and access to information
Maintaining the news and media sections of our website and media packs
Lead on the internal coordination of information, asset gathering and content production for proactive and reactive media activity, delivering outputs in an engaging, accessible and media appealing way, including with the development and maintenance of a case study and fact file library and the production of media-ready content, including with video, images, audio and copy
Develop and craft key messages that get cut through, in support of our campaigns
Draft high quality materials such as press releases, opeds, blogs, briefings, pitches and bios across all PR, including in close collaboration with our internal subject matter experts to develop our reputation and thought leadership in animal welfare
Day to day management of PR suppliers and partners, including our international network of external PR specialists to deliver PR campaigns
Internal liaison with colleagues throughout Animals Asia to gather information, check facts and develop content and pitches for earned media
Build relationships with key journalists, celebrities and social media influencers
Proactive attendance at meetings
Proactive in keeping up to date with developments in PR & Media
Represent Animals Asia at internal and external functions and events as required
Qualification
Required
Minimum of three years' experience of working in a busy press office or PR agency, including drafting key messages, press releases and responding to media enquiries
Strong news sense, knowledge of biodiversity and animal welfare is a plus
Strong experience of using a range of proactive and creative PR tactics to generate high quality and on message PR coverage, such as with celebrities, individual profile building, fundraising and policy influencing campaigns
Excellent experience and understanding of different types of PR opportunity and outlet and how to target them, such as broadcast, opinion, news, features and letters
Experience of working with celebrities, their managers and agents
Experience in measuring and reporting on press coverage, including using media monitoring software to track media engagement, journalists and coverage
Excellent understanding of reputation management and associated risks
Experience in using media monitoring software to track media engagement, journalists and coverage
Extensive experience of writing and publishing to social media
Competent video editing skills
Excellent written English, including writing for journalists and a public audience
Demonstrable experience of prioritising and delivering against multiple deadlines in a time pressured environment
Confident in building relationships with journalists, colleagues and stakeholders and being a credible representative for the charity and the cause
Proven ability to work well under pressure
Willingness and ability to work early/late flexible hours (due to the global nature of the role) and occasionally on weekends
Commitment to the objectives and values of the organisation
Advanced working knowledge of Microsoft Office and Google Suite products
Strong people skills with a high level of organisational awareness and demonstrated ability to liaise with a broad and diverse range of stakeholders
Proactive, with a 'can-do' attitude. Results-driven to improve performance
Ability to display initiative, common sense and diplomacy
Commitment to professionalism, discretion and confidentiality
Well-presented, articulate and polite
Benefits
Standard Animals Asia benefits plus training will be provided as required with opportunities for growth and development.
Company
Guardian Jobs
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51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase