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Greensboro Country Club · 6 hours ago

Events Sales Manager

Greensboro,NC,US

Full-time

Onsite

Mid, Senior Level

3+ years exp

Greensboro Country Club is seeking an Events Sales Manager responsible for generating, selling, planning, and overseeing private and club-sponsored events to maximize revenue while delivering exceptional guest experiences. This role serves as the primary point of contact from initial inquiry through event execution, ensuring clear communication and seamless coordination with internal departments.

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Responsibilities

Provide direct leadership, supervision, and performance oversight for the Events Coordinator and Assistant Events Sales Manager

Clearly define roles, responsibilities, and expectations for each direct report to ensure accountability and efficiency

Train, coach, and mentor team members on event sales standards, planning procedures, client communication, and service expectations

Review and approve event contracts, BEOs, and billing prepared by direct reports to ensure accuracy and consistency

Monitor workload distribution and assign events based on complexity, size, and team member experience

Conduct regular check-ins, performance evaluations, and ongoing feedback sessions

Foster a collaborative, professional, and service-oriented team culture

Proactively solicit, book, and manage private events including weddings, social functions, corporate meetings, and club events

Respond promptly and professionally to all event inquiries

Conduct site tours and client consultations to convert leads into confirmed business

Work with the Executive Chef to determine selling prices, menus, and event details; ensure banquet menu offerings are current and reflect member interests

Prepare, oversee, and approve event proposals, contracts, and Banquet Event Orders (BEOs)

Manage non-member deposits, contracts, and income files

Achieve and exceed established sales goals, revenue targets, and event quotas

Identify opportunities for upselling enhancements such as menus, décor, audio/visual, and specialty services

Create monthly sales forecasts and collaborate with the CFO to develop the annual sales budget

Create and maintain monthly sales sheets reflecting actual Food & Beverage sales

Provide P&L statements upon request for individual events

Oversee all event details from contract signing through event completion, ensuring accuracy and alignment with client expectations

Manage and execute weddings, large-scale events, holiday events, and major member functions

Provide guidance and support to the Assistant Events Sales Manager for small to medium-sized events

Oversee the Events Coordinator's management of smaller events, to-go orders, billing, and administrative duties

Diagram room layouts, banquet item placement, and all related function details

Make changes to function sheets and communicate updates clearly to all departments involved

Confirm all functions no later than fourteen (14) days prior to the event date

Inspect finished room arrangements and oversee guest greeting and service flow for private and member events

Be visible and present for all holiday events and key club functions, including greeting members and guests

Inspect banquet rooms to ensure proper setup, cleanliness, and maintenance standards

Assist with room décor for special events and holidays as needed

Serve as the escalation point for complex client needs, challenges, or service recovery situations

Lead pre-event meetings and ensure clear communication of event details across all departments

Ensure all event documentation is complete, accurate, and distributed in a timely manner

Serve as the main liaison between the client and internal departments including Food & Beverage, Culinary, Facilities, Audio/Visual, and Accounting

Oversee event details from contract signing through event completion, ensuring accuracy and alignment with client expectations

Lead pre-event meetings and communicate event details clearly to all stakeholders

Ensure all event documentation is complete, accurate, and distributed in a timely manner

Build strong relationships with members, clients, vendors, and partners

Maintain a high level of professionalism and hospitality throughout the planning and execution process

Address and resolve client concerns quickly and effectively

Conduct post-event follow-ups to ensure satisfaction and encourage repeat business

Maintain accurate and up-to-date records of all booked functions

Oversee billing for all member and non-member functions according to guaranteed counts or actual attendance, whichever is greater

Review and approve billing prepared by the Events Coordinator prior to submission

Coordinate billing and collections with the Accounting Department

Ensure compliance with club policies, pricing guidelines, and cancellation terms

Maintain oversight of contracts, BEOs, deposits, and financial documentation within the event management system

Follow up on all functions with appropriate post-event correspondence

Maintain accurate records in the event sales system, including contracts, BEOs, deposits, and final billing

Ensure compliance with club policies, pricing guidelines, and cancellation terms

Coordinate billing with the Accounting Department and confirm timely collection of deposits and balances

Prepare sales reports, forecasts, and activity summaries as required

Provide direct leadership, supervision, and performance oversight for the Events Coordinator and Assistant Events Sales Manager

Train, coach, and mentor team members on event sales standards, planning procedures, billing accuracy, and service expectations

Monitor workload distribution and assign events based on complexity, size, and experience level

Ensure proper cross-training to maintain coverage during peak seasons and staff absences

Coordinate and create annual activities and event calendars in collaboration with the management team

Book and oversee all house entertainment and floral needs for events

Foster a collaborative, professional, and service-oriented team culture

Work collaboratively with the Events, Banquet, and Food & Beverage teams to ensure flawless execution

Provide on-site support during events as needed

Assist in training and mentoring event coordinators or support staff, when applicable

Qualification

Event management softwareSales goal achievementLeadership experienceOrganizational skillsCommunication skillsNegotiation skillsMicrosoft OfficeCustomer serviceAttention to detailTeam collaboration